Conversations for Research Rockstars Podcast - Listen, Reviews,

Is this your podcast?

Research Rockstar Training & Staffing

Conversations for Research Rockstars

Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

Listen now

Recent Episodes

See all »

Jobs to be Done as a Framework for Customer Insights

In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move...

Published 03/26/24

Conversations for Research Rockstars

Published 03/26/24

What Really Drives Brand Connection? The Power of Authenticity.

Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands...

Published 02/23/24

Do you host a podcast?

Track your ranks and reviews from Spotify, Apple Podcasts and more.