How to Create a Realistic & Effective Market Research Training Plan
Listen now
Description
Need to create a market research training plan for yourself or a team? It can be overwhelming. After all, in an ideal world, you would do a needs assessment and a gap analysis before creating the plan. Alas, that may not be feasible. So how to create an effective plan, in less time? In this conversation, Kathryn Korostoff shows how to craft learning goals, gives several market research & insights examples, and also shares 2 examples of training scenarios. For more details on this topic, check out this article which includes 3 more training scenario examples for market research skill advancement: https://www.researchrockstar.com/mark...
More Episodes
In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move...
Published 03/26/24
Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands...
Published 02/23/24