Social media frequency should be based only on whether or not the content in question is worth posting, says Jay Baer. Read the full blog post: http://www.convinceandconvert.com/social-media-strategy/the-truth-about-how-often-to-post-in-social-media/    

Did Wendy’s gain some free publicity for pwning some guy on Twitter? Yes. And they also got some free negative publicity for accidentally spreading hate speech. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/why-celebrating-wendys-tweets-is-all-wrong/

How do you reach a generation that wants its media à la carte and on-the-go? Learn how millennials are consuming your content. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/how-to-attract-millennials/