Social media frequency should be based only on whether or not the content in question is worth posting, says Jay Baer. Read the full blog post: http://www.convinceandconvert.com/social-media-strategy/the-truth-about-how-often-to-post-in-social-media/    

Identify new prospects, nurture leads, improve targeting, and close sales by leveraging the power of your company’s social media database. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/social-database-can-help-close-sales/

Did Wendy’s gain some free publicity for pwning some guy on Twitter? Yes. And they also got some free negative publicity for accidentally spreading hate speech. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/why-celebrating-wendys-tweets-is-all-wrong/

How do you reach a generation that wants its media à la carte and on-the-go? Learn how millennials are consuming your content. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/how-to-attract-millennials/

Boring content is simpler to create but comes with a heavy tax. The onus is on marketers, not audiences, to provide relevance and meaning. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/kiss-boring-goodbye-in-2017/.

We asked 43 of the best content creators how they’re bracing for “content shock” and future-proofing their strategy. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/future-proof-content-strategy/

Video marketing is undergoing massive innovation. It’s time to consider video as the best performance-marketing tool in your arsenal. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/why-video-is-next/

Don’t dread the content marketing planning process—enjoy it! Make sure to address these six questions as you plan for the coming year. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/2017-content-marketing-plan/

Jay Baer spotlights the 5 reasons brands are shifting focus away from social media marketing and toward social customer service. Read the full blog post here: http://www.convinceandconvert.com/customer-experience/5-reasons-social-customer-service-is-now-a-critical-social-component/

Learn how “the continuum approach” uses storytelling and emotional narratives to move customers through the sales pipeline. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/storytelling-accelerates-pipeline-velocity/

Jay Baer and the Convince & Convert Consulting team deliver a Slideshare with the 7 content marketing trends that matter in 2017. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/the-7-content-marketing-trends-that-matter-in-2017/

Social media automation has a dicey reputation, as many people believe that it robs social media of its humanity. I understand and appreciate that sentiment. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/how-social-automation-can-be-good-not-evil/

Learn how social media engagement helps your SEO, and what your brand can do to build credibility with every post. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/social-media-posts-improve-seo/

Facebook Live’s video streams engage your audience in ways pre-recorded content can’t match. Here’s how to add it to your social strategy. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/facebook-live-for-business/

There’s no shame in selling overtly when you have great content. Learn how four brands perfected the art of “shameless” content marketing. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/marketing-that-works/

Your customers crave tools and useful content, but they also want guidance on how to use them. Meet that need with consultative content. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/serve-the-customer-with-consultative-content/

Podcast listenership continues to increase, and a new study proves the power of podcast advertising. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/7-new-podcast-facts-and-statistics-for-2016/

As a marketer, you’ve failed if you can’t get your target to take action. Don’t be afraid of being obvious in your ask. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/being-obvious-in-marketing/

Millennials and live video will force companies to embrace documentary-style communication in 2017—next year’s big marketing trend, says Jay Baer. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/why-brand-stories-must-move-from-fiction-to-nonfiction/  

Streamline your social media marketing processes and create better social content with these seven essential apps. Read the full blog post here: http://www.convinceandconvert.com/social-media-tools/social-media-marketing-apps/

The era of the marketing org chart is over, and generalists are replacing specialists, writes Jay Baer. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/your-marketing-org-chart-doesnt-work/

Meet the six types of content that consistently drive traffic, learn why they work, and get inspired to create your own today. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/what-types-of-content-drive-traffic/

Instagram Stories benefits Snapchat by purifying the core audience and creating marketplace differentiation. Also, what does Instagram become now? Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/why-instagram-stories-is-actually-good-news-for-snapchat/

SEO and SEM are changing more rapidly than ever. Here’s how marketers can prepare for the ongoing evolution of search. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/evolution-of-search/

The one question to ask—and keep asking—to effectively position and message your product or service, from Jay Baer. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/do-you-use-the-1-magic-question-to-guide-your-marketing/