How will content marketing evolve in 2017? The brightest minds in marketing weigh in with their predictions. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/content-marketing-predictions-for-2017/

Research proves that creating viral content isn’t purely a matter of luck—you just need to spark the right combination of emotions. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/what-makes-visual-content-go-viral/

These twelve ideas from marketing’s foremost thought leaders are changing the face of the industry. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/ideas-changing-the-face-of-marketing/

Don’t be fooled by the rosy idea that high-quality content is a straight shot to revenue. Learn how and when your content truly matters. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/is-content-marketing-worth-it/

What Southwest did right and wrong during their massive computer outage and subsequent social media crisis. 6 lessons and letter grades for each, from Jay Baer. Read the full blog post here: http://www.convinceandconvert.com/social-media-case-studies/6-unforgettable-lessons-from-southwest-airlines-social-media-crisis/

Is it time to start leveraging your employees’ email signatures as a marketing channel? These questions can help you decide. Read the full blog post here: http://www.convinceandconvert.com/email/email-signature-as-marketing-channel/

Here’s how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/guide-to-content-curation/

It’s time to get serious about making every customer connection a source of inspiration, from your messaging to your relationships. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/secret-to-customer-engagement/

Take a look at these four up-and-coming social media trends, and stay ahead of the ever-evolving features and best practices of social. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/this-years-social-media-trends/

Looking for simple ways to get started with business storytelling? Use small moments of story to catch your readers off guard. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/infuse-content-with-small-stories/

Social-driven sales and referrals are on the rise. Here’s what that means for the future of your ecommerce and social selling strategies. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/future-of-e-commerce/

The future of social community is omni-social, combining rented social community on Facebook and beyond with owned social community on your own site. Read full blog post here: http://www.convinceandconvert.com/social-media-strategy/why-the-future-of-social-community-is-omni-social/

Don’t waste resources on email that isn’t working. Use these testing strategies to measure the effectiveness of your email content. Read the full blog post: http://www.convinceandconvert.com/email/measure-effectiveness-of-email/

Email is evolving quickly, thanks to the rise of wearables, mobile, and more. What’s in store for the future of email marketing? Read the full blog post here: http://www.convinceandconvert.com/email/disruptors-to-future-of-email-marketing/

Influencer marketing yields ROI as much as 11X that of online display ads, according to a new study. Read the full blog post here: http://www.convinceandconvert.com/influencer-marketing/the-shocking-roi-of-influencer-marketing/

Live streaming video is a powerful new tool in the marketing toolbox. Here’s how brands are implementing it successfully. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/using-live-streaming-video-successfully/

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story. Read the full blog post: http://www.convinceandconvert.com/digital-marketing/use-data-to-tell-a-story/

As social networks change, so do their best practices for marketers. Avoid these four soon-to-be outdated social media tactics. Read the full article here: http://www.convinceandconvert.com/social-media-strategy/social-media-tactics-going-away/

Is your site failing to attract visitors for a second time? Entice potential customers to return with this six optimization tips. Read the full blog post here: http://www.convinceandconvert.com/customer-experience/attract-return-visitors/

5 statistics from Edison Research and their Infinite Dial study that prove that Snapchat is the 2nd most powerful social platform in the US. Read the full blog post: http://www.convinceandconvert.com/social-media-strategy/5-snapchat-statistics-that-prove-its-power/

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Here are 10 marketing tips, updated with modern examples, from one of the greatest business minds this world has seen. All were taken from his book Confessions of an Advertising Man. Read the full blog post: http://www.convinceandconvert.com/digital-marketing/10-marketing-tips-david-ogilvy/

Expand your lead gen strategy toolbox with email signature marketing. Here are five ways to get started. Read the full blog post: http://www.convinceandconvert.com/email/email-signature-marketing/

This guide will help you design and promote the best, most valuable infographics possible to engage and grow your audience. Read the full blog post: http://www.convinceandconvert.com/content-marketing/infographic-marketing/

Don’t let your company be an innovation-killer. Look out for these common ways teams talk themselves out of good ideas. Read the full blog post: http://www.convinceandconvert.com/digital-marketing/ways-companies-kill-innovation/

Google Reviews’ role in local search is growing. Make sure your business is set up with a reviews landing page of its own. Read the full blog post: http://www.convinceandconvert.com/digital-marketing/how-to-create-a-google-reviews-landing-page/