How to Serve the Entire Customer Journey with Consultative Content

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Your customers crave tools and useful content, but they also want guidance on how to use them. Meet that need with consultative content. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/serve-the-customer-with-consultative-content/

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The Truth About How Often to Post in Social Media

Social media frequency should be based only on whether or not the content in question is worth posting, says Jay Baer. Read the full blog post: http://www.convinceandconvert.com/social-media-strategy/the-truth-about-how-often-to-post-in-social-media/

Published 03/10/17

How a Solid Social Database Can Help You Close Sales

Identify new prospects, nurture leads, improve targeting, and close sales by leveraging the power of your company’s social media database. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/social-database-can-help-close-sales/

Published 03/03/17

Why Celebrating Wendy’s Tweets Is All Wrong

Did Wendy’s gain some free publicity for pwning some guy on Twitter? Yes. And they also got some free negative publicity for accidentally spreading hate speech. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/why-celebrating-wendys-tweets-is-all-wrong/

Published 02/24/17