Social media frequency should be based only on whether or not the content in question is worth posting, says Jay Baer. Read the full blog post: http://www.convinceandconvert.com/social-media-strategy/the-truth-about-how-often-to-post-in-social-media/    

Identify new prospects, nurture leads, improve targeting, and close sales by leveraging the power of your company’s social media database. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/social-database-can-help-close-sales/

Did Wendy’s gain some free publicity for pwning some guy on Twitter? Yes. And they also got some free negative publicity for accidentally spreading hate speech. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/why-celebrating-wendys-tweets-is-all-wrong/