Messaging, branding, impression, education and advocacy are so key in any industry. How do you take an extremely complex subject or industry and make it accessible to a myriad of stakeholders? Why does it matter? In this energy transition it will be imperative that companies really take the time to earn their social license to operate. Messaging is key in how you engage with investor, customer and community stakeholders as it can make a break a successful project/development and ultimately company. This is truly one of the most special episodes that I have had the pleasure of recording, Kristina Hagstrom-Ilievska is truly one of the best in this arena and as the CMO for Baseload Capital she is putting this in action for the Geothermal industry.