In this edition of Crawling Mondays we cover accessibility for SEOs with Ashley Berman Hale and Billie Geena, going through the most important aspects:    1:46 Why accessibility should be important for SEOs  5:57 The most common accessibility issues   7:42 The steps to identify accessibility problems   11:20 A top to check tool or resource to use   13:07 A last Accessibility Optimization    -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO...

In this edition of Crawling Mondays you'll learn why and how to optimize internal links to help you achieve your SEO goals with Natalie Arney and Geoff Kennedy. This episode of Crawling Mondays has been sponsored by ContentKing https://www.contentkingapp.com/, Real Time SEO Auditing and monitoring Platform.   This Internal Links edition of Crawling Mondays covers the following topics:    2:17 SEO scenarios in which internal link optimization helped to achieve results  9:47 Low Hanging...

Learn how to develop and optimize Affiliate Websites in this edition of Crawling Mondays with Sue Dawson and Adam Riemer; sponsored by ContentKing, real time SEO auditing and monitoring system: https://www.contentkingapp.com/lp/seofomo/ This Affiliate SEO Crawling Mondays edition covers:    1:18 What are the most common mistakes for SEOs when starting with affiliate sites  07:27 Must take steps when starting with a new affiliate site  12:58 How to identify new affiliate opportunities  ...

Learn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting:    1:02 Top Misconceptions and Issues when doing SEO reports  7:35 What to Not Do When Developing SEO Reports   12:53 What steps to take when developing SEO Reports  19:24 What Tools do you Use to Develop SEO Reports?   22:34 A last SEO Reporting Tip    #SEO #SEOReports...

Learn how to craft and send outreach emails that are actually opened and allows you to achieve link building success with the amazing Bibi The Link Builder and Surena Chande! In this episode, we cover:    1:06 What are the main challenges and what to expect from the process?  6:29 What are the top errors?  12:54 What are the must to get your emails opened?  20:24 What tools do you use for outreach?   22:10 What tweaks tend to change campaign performance?   24:10 A last outreach tip...

Learn how to optimize your paginations for search in this episode about SEO for Paginations, with the amazing SEO specialists Orit Mutznik and Patrick Stox, covering:    1:38 Top SEO Scenarios Showing the Importance of Paginations  3:38 Top SEO for Paginations Errors You've seen   9:47 Guidelines to Follow when Optimizing Paginations  17:18 What do you do to troubleshoot Paginations and identify opportunities  21:40 A last SEO Tip for Optimizing Paginations    #SEOforPaginations...

How to become a successful independent or freelance SEO Consultant? In this episode of Crawling Mondays I interview Silvia Martin and Brodie Clark who have become freelance SEOs in the last couple of years and we go through the main aspects:  01:26 When is the right time to become an independent SEO?  06:26 What are the Pros and Cons of being an independent SEO?  17:00 Top Steps to become a Successful independent SEO?   22:50 Resources you've found useful in your independent SEO...

What does it take to succeed as an in-house Enterprise SEO? How different it is from working at an agency or small company? I'll go through the main aspects to take into consideration with Laura Lippay (SEO Director at Comcast) and Martin MacDonald (Founder at MOG Media):    01:20 What characteristics differentiate doing SEO at a big company?   06:04 What are the Pros and Cons of being an Enterprise SEO?  15:39 Do's and Dont's to Excel as an Enterprise SEO  22:58 How do you work with...

How to grow from being an SEO to a CEO of your own agency? In this episode of Crawling Mondays I interview Lisa Paasche and Bastian Grimm who share how they started a SEOs and established successful SEO and digital marketing agencies:  01:22 How did you make the switch to become an entrepreneur  07:20 Did you have any business background?   08:31 What would be the one thing that you would change?   18:31 What are your tips to be a successful CEO?   26:02 How do you hire specialists...

How to effectively manage SEO processes when you're a freelance or independent SEO consultant? In this edition of Crawling Mondays I go through the main aspects with Nick Wilsdon and Jo Turnbull:    01:38​ How different and important is project management as a freelance consultant?  06:23​ How to allocate time and resources for Projects?   12:18​ What are the top Do's and Dont's when managing SEO processes?   23:53​ What are the most useful SEO Project Management Tools you use?   ...

What can be automated in SEO? In this edition I go through the SEO automation status, evolution, trends and tools with Ruth Everett and Andrea Volpini:    00:43​ A tribute to Hamlet Batista  05:45​ What are the opportunities of SEO Automation in 2021?   10:54​ What are the best and worst scenarios to automate?   13:43​ What can be automated within the SEO process?   23:46​ What are the steps to start automating SEO tasks?  31:18​ A Last SEO Automation Tip   #SEOautomation​...

How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:    01:22​ Where does content ideation sits within the content marketing process?  05:42​ What are the building blocks of the content ideation process?  17:30​ How do you align ideas with the business purpose?   23:28​ Which are the most common errors?   29:37​ What are the best content pieces you've...

How to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour:    01:38 How do you manage SEO Processes as Agencies with Clients?   05:45 How to integrate account management roles that handle the project with clients?   09:10 What are the top do's and dont's when managing SEO processes?   20:00 What tools do you use to manage SEO processes?   ...

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:    01:05 What are the most common content mistakes in an SEO process  12:48 Which are the building blocks for successful search optimized content  20:00 Aligning content optimization with demand generation  22:38 What are your favorite content optimization tools?   ...

In this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford (https://twitter.com/greggifford) and Carrie Hill (https://twitter.com/carriehill) to go through the main aspects of doing a successful Local SEO process nowadays:    1:06 Most important areas to optimize in Local SEO   04:30 Top Recommendations to get Positive Reviews  07:48 Favorite Local SEO Tools  11:44 Most Common Issues of Local SEO Clients  15:24 Top Link Building Mistakes of Local...

In this edition of Crawling Mondays we cover the main aspects and issues when setting a winning SEO Strategy with Kevin Indig (Previous VP of SEO at G2 and now SEO director at Shopify) and James Brockbank, MD at Digitaloft, with whom we go through the following topics:    1:20 Common mistakes when setting an SEO strategy   06:56 Steps to set a winning SEO strategy   16:05 Best and Worst SEO Strategies you've seen   31:27 A last tip for SEO struggling to set an SEO strategy...

How to develop an effective keyword research? Nick Eubanks and Judith Lewis join me in this Crawling Mondays edition to cover:    1:10 The most common mistakes in a keyword research process  9:32 Main steps for a successful keyword research   14:36 Keyword research tools to use and dealing with data inconsistencies  26:36 Overlooked keyword research tips

How to optimize your videos for Youtube? Learn about YouTube SEO in this episode with Brian Dean (@Backlinko) and Itamar Blauer (@itamarblauer) covering:   00:47 What are the main areas/factors to optimize to rank better in YouTube?  04:51 What's the importance of search as a traffic drive in YouTube  09:00 How to optimize your videos retention and engagement?   13:53 Which are your favorite video optimization tools?   16:42 Video content vs. production quality   19:57 SEO Tools...

How to do SEO for news websites? I asked John Shehata from Condé Naste and Barry Adams from Polemic Digital who have years of experience doing SEO for news publications!   01:19 What's different when you do SEO for a news Website?   09:29 Will publications move on from AMP once it's not a requirement?   15:33 What's the workflow to crawl, index and monitor results fast for news sites?   25:58 How you optimize for Google Discover   33:53 A last news SEO tip   #SEOforNews #newsseo #seoguide

Learn how to avoid the most common link building and outreach success! In this Crawling Mondays episode I interview experienced link builders, Carrie Rose (from Rise at Seven) and Gisele Navarro (from Neomam Studios) covering:    02:10 What does a link building process look like in 2020?   08:03 What are the top misunderstanding that you see in Link Building?   15:02 What are the most common errors that break link building processes?   22:45 What are the key for success of an outreach...

This special edition of Crawling Mondays covers Edge SEO ( Implementing Technical SEO Changes via CDN), what it is, how it works, when to use it and more with Hamlet Batista (RankSense) and Dan Taylor (SALT):    0:44 How did you started with Edge SEO & What are its main advantages 07:19 Which are the best scenarios for Edge SEO & How do you Tackle Disadvantages  12:15 Which are not good scenarios for Edge SEO?   16:15 A last recommendation about Edge SEO?   #EdgeSEO...

How can search marketers avoid suffering from confidence and resilience issues? In this special edition I interview Kirsty Hulse and Hannah Butcher who are coaches and have been or are SEOs too to cover:    01:05 Do Search Marketers suffer from more confidence and resilience issues?   04:39 Which are those issues you see SEOs suffer the most from and tips to avoid them?   14:54 Advice to SEOs who would like to start speaking but are afraid to do it so?   24:18 A last confidence tip...

How to optimize your website speed? In this episode with Jamie Alberico and Dave Smart we go through the main Web Speed & SEO areas:    00:45 What the most common Web Speed Issues?  04:30 What are your top recommendations to improve Web speed?   07:50 What are good Web speed metrics to have as a reference?   12:00 What to expect from Core Web Vitals?   13:45 What tools do you use when doing Web Speed Analysis?   17:21 A last Web Speed tip to the audience?   Remember, like the...

Learn how to make your SEO audits successful in this edition of Crawling Mondays with Stephen Kenwright (Founder and Director at Rise at Seven) and Chris Green (Head of Marketing Innovation at Footprint Digital), in which we cover:    01:22 Which are the main challenges and Issues with SEO Audits?  05:55 How have you tackled the most important SEO challenges?  11:38 What are the keys to get your SEO audits implemented?  18:25 How do you see the automation of SEO audits?   22:46 Last...

What are the main SEO challenges when doing Web Migrations? In this episode I invite Arsen Rabinovich from Top Hat SEO and Bartosz Góralewicz from Onely to go through them:    00:41 Which are the most common SEO issues happening during Web migrations?   03:51 What are the top configurations you prioritize to validate?   08:21 What are the craziest Web migrations you've worked at?   12:07 What are the top tools you use for Web migrations?   16:25 What tools you find useful but...