Episodes
I’m constantly an advocate for macro organization, which allows you to still have some disorganization. So I’m trying new things all the time to try and see what works for me. So in a business you have three different types of activities, you have promotional activities, which are related to outward selling of your services and products. You have process based activities, which are things you just do every day, and then you have production, and production is for project based things. In this...
Published 10/21/20
If you're thinking about offering access to you on Voxer for high touch coaching, I have some tips and tricks to help it go smoothly. I also give you some upsides and downsides to help you decide if this is something that you really would like to do for your clients or customers. I'll go over everything from how much time I spend answering Voxes each day, to who I give access to, to how you can avoid burnout.
Published 10/19/20
For this episode, I want to share a Facebook interview that I did with Jennifer Sobel. She’s in my Digital Insiders, and her story is awesome. If you have launched a funnel that has flopped or failed, you want to hang tight for this interview, because in it we talk about her journey from starting with a very broken sales funnel, and how she moved through over the next year to create a profitable funnel that was netting about 20-25 thousand dollars a month in profit.
Published 09/04/20
Sometimes when you are successful, you find out that someone has knocked off your product. In this episode I give you some effective ways to differentiate yourself or your product from the knock offs out there. I also give advice for when someone completely copies your stuff word for word, because at that point it is illegal and you need to take action as soon as possible.
Published 08/03/20
A lot of certification and digital marketing programs focus on one of three things, how to build funnels, offer creation and strategy, or funnel copy and design. In this episode I will give you an inside look at the certification program I am building, Funnel Gorgeous Society, which focuses on all three of those instead of just one. I explain how we decided what we would ultimately focus on, why this certification will have an exam, how long it will take to complete the certification, and why...
Published 07/23/20
In this episode I answer a question from one of my Funnel Gorgeous Society group members that asks, "How you can build a funnel for a client when you haven't had a 6 or 7 figure funnel yourself." I explain why you might feel like an impostor, and have doubt in your own expertise, and why it's still okay, because people who live in apartments, can still know how to build a house.
Published 07/20/20
As women we tend to struggle with an extra amount of guilt over taking time away from our families while we work on our careers, and it is a balancing act that is very difficult. In this episode I share a discussion I recently had with a friend about my journey of hustling and working to bring a business to a million dollars in revenue while also balancing being a wife and mother. It is my hope that this discussion will help other women on their entrepreneurial journeys and make things a...
Published 06/17/20
Dismantling racism will come at a cost. A cost of power, of wealth, of opportunity. As long as there is a hierarchy designed to keep White people at the top, there will be a fight to redistribute that equity. It demands it. And the ones who will fight the hardest to stay at the top are White people. Which means the only way it changes is if enough White people get disgusted enough at the injustice to dismantle it.
Published 06/03/20
In today's episode we talk about the most important questions you need to ask yourself while you're in the midst of planning your business. I give a great example of a done-for-you business in which we ask the important questions, and then answer them so that everyone can get a good idea of how it works. Before you listen it would be a great idea to go to JulieStoian.com and get the free spreadsheet there, that we talk about in this episode, so you can begin answering these questions for your...
Published 05/18/20
When you’re looking at your business you want to make sure you have the right people in place, you want to make sure you have the right process in place, and you want to have the right tech tools in place. But over thinking when you have to make a decision on the tool you want to use, is really not beneficial. In this episode I give you examples of the tools that are available. This way you will have an easier time making a decision on which tool to use based on your business' needs, and you...
Published 05/15/20
Launch Gorgeous finished with its first group of students and in this episode I give you some examples of what the students biggest takeaways were. You will also hear about some of the experiences they had while trying to do their launch in the midst of the Coronavirus drama, and what they felt their victories were.
Published 04/22/20
A lot of agencies and service providers have taken a hit during the uncertain time of the Coronavirus. But there is not reason why they can't survive and even thrive during these times. In this episode I will explain what three types of companies you can pivot towards and be able to provide service and get those businesses online during a time when online companies are thriving.
Published 04/20/20
A lot of us have built our business in one of the greatest economies ever, where we’re always trying to stretch to the next thing, to the new thing. But preparation is sort of working in the opposite direction. It’s not that you don’t stretch, it’s not that you don’t push, but preparation is to make ready the thing that you can’t see yet. In this episode I will teach you my strategy for having a business savings account and being prepared for times like we are currently experiencing, and...
Published 04/16/20
During these unprecedented times, we have to be able to shift and make changes to continue to be able to serve our customers. On this episode I interview Todd Herman, who was recently diagnosed with Coronavirus and who is an entrepreneur and coach, about how we can get through the changes with people's needs and still be able to serve. He also talks about how we can use an alter ego to help us make decisions, and be confident in what we might not be otherwise.
Published 03/26/20
On this episode I talk to you guys about what’s going on in the world. Obviously we are living in unprecedented times with the spread of the Covid-19 virus. I’m thinking a lot about the idea of influence, and when we have a platform as marketers or entrepreneurs, we have people following us, and our words mean something. In this episode we will explore what that means and how we can have business as usual, when it's not business as usual.
Published 03/17/20
In this episode you will get a behind the scenes look at our new experimental launch style as we turn Launch Gorgeous into a premium done with you program. I explain the differences between this program and some of the other lower end products we offer, and how this is specifically designed to get you to launch by a specific date and have a successful launch.
Published 03/03/20
In businesses we talk often about how to get a funnel to work and the strategies involved for it to be successful, but it seems that nobody is discussing what happens after your funnel works. In this episode I talk about three things that you may feel after your funnel works, and why they are completely normal. We discuss feelings of hating your customers, emotional weight, and wanting to burn your business to the ground, and the strategies you should take to get past them.
Published 02/28/20
When creating a new product to sell it's hard to know if you are entering a market that is too saturated. But the answer to that question is that every market is too saturated. The key to finding a place in that market is finding a way for your product or service to stand out for being different, unique, or creative. So whether a market seems overly saturated or not, don't let that stop you from carving out a place in it.
Published 02/24/20
Having focus is a skill that is most important when you are trying to launch a business. Sometimes we get caught up with anxiety, worry, and stress when launching something that we don't realize that the real problem we're having is focus. In this episode we're talking about why learning how to recognize when your concentration has been broken and how to turn it around and re-focus is actually the key to becoming better at focusing.
Published 02/20/20
On this episode I tell the story of one of my Digital Insiders and a launch that she did for a bookkeeping course. She did a webinar, and when sales were not as good as expected, and when she felt pressure to pivot from her original offer, she instead decided to stay the course and work through the problems. In the end she was able to have a very successful launch, that had she changed, may not have done so well.
Published 01/16/20
A launch is a way that you bring your product or service out to the market using a crafted campaign, playbook, or story line to release it. I have been absent from the podcast for a while because I have been working on creating the content for a new product that teaches you how to launch your product or service into the world. In doing so I discovered that there are basically 3 different types of launches you can use. In this episode I give a brief explanation of each of the 3 types and let...
Published 01/13/20
I have decisions and every decision seems to have rabbit trails and side trails and just all kinds of stuff that makes me nervous, because I think that if I make the wrong decision it will have ramifications. And that kind of thinking can really just totally throw you off, so instead you just say, “You know what, I’m just going to do what’s right in front of me.” and choose the next right thing.
Published 12/11/19
Once you have your course idea, which we talked about in the last episode, you really need to come up with a unique selling prop, a mechanism that you use that’s different than other people, for your actual program. In this podcast I give you eight examples of how to do that, and really make your particular product stand out from the competition.
Published 12/06/19
If you want to build a course but are struggling with thinking you don't have any marketable skills, I have made a list of ten questions to ask yourself to help identify what you are an expert in. If you ask yourself these ten questions, chances are you can figure it out, which makes it way easier to build a course in the first place. So listen to this episode, and then figure it out for yourself.
Published 12/04/19
At a recent mastermind event my biggest takeaway for people in business is that your number one priority, your number one resource, your number one job is to fill the bank of you, for without it you’re going to rob the world of your unique message and mission. On this episode I talk about why you have to be able to bet on yourself in business and realize the worth of your skill sets if you are going to be able to succeed.
Published 11/15/19