Episodes
People have a tendency to set goals that they actually have no control over. In this episode I will talk about how you can set goals that you have control over, which can lead to meeting the kinds of goals you have no control over.
Published 01/25/22
Twitter is making a comeback. Obviously it's had its ups and downs but in this episode I will explain why in 2022 the best thing you can do to test out content, and get new ideas is to get back on Twitter.
Published 01/18/22
In this episode we discuss launches, and how to manage that project with drop dead dates for certain aspects, and looking at the big picture before getting into the tiny details.
Published 01/11/22
We know that growth is super important for your business, but do you have a super clear, comprehensive and epic list building strategy for 2022? In this episode I will give you just that. So listen here to find out what you need to do to have an irresistible lead magnet, and find out where you can get an easy email sequence to help build your list in this new year.
Published 01/06/22
What do people actually mean when they say they want to take their business to the next level? On this episode I'll explain what it really means to level up in business, and why you might be happy staying at a lower level and just getting really incredible at that level.
Published 12/21/21
In today's episode I want to talk to you a little bit about strategic planning, big picture planning for your business for 2022. If you are like me, you’re probably neck deep in planning mode for 2022, so I just kind of wanted to take you a little bit into my process and how I set intentions for the year. You'll be blown away by how stupidly simple it is.
Published 12/16/21
On this episode I’m going to give you 13 of my favorite free list building ideas. And I know I’ve talked about this before, but if you are stuck on this idea of an irresistible freebie and you want to build your list, you should pay attention to this podcast episode.
Published 12/13/21
Today I want to talk about how to get something done that you’re procrastinating on. This is sort of just Julie’s version of how to do something. I don’t say that it’s backed on science. This is just my unsolicited advice and opinion about how to get something done that you are procrastinating on.
Published 12/06/21
This happens all the time, we have offers that do well, and then they don’t. All of the sudden things crash, or you may have an offer that you put out there and no matter what, just seems like it’s been a slog. In this episode I will teach you how to track down the problem with your offer, from the top of the stream down, so that you can target and fix it, to get your offer to where you want it to be.
Published 11/29/21
On this episode I give an overview of my recent Disneyworld Mastermind event, including how we were able to mix work with play, what went well, what was hard, and I would recommend getting out of your comfort zone to do something fun.
Published 11/24/21
A lot of people ask me how I knew that Cathy was the right person to start a business partnership with. In this episode I give a little background on how she and I ended up on this journey together and give my three tips about what you should look for when you're thinking about having a business partnership of your own.
Published 11/19/21
In this episode I show you my formula for how to sell something that is largely intangible and hard to communicate. So if you are trying to sell something intangible and aren't quite sure how to do it, this is the episode for you.
Published 08/13/21
Writing hooks is not something people naturally know how to do. So in this episode I will go over some of the things you need to know, and what to avoid when writing great hooks.
Published 08/09/21
A lot of us in marketing we get excited about marketing and we forget that marketing actually drips into delivery and the better you are at delivering a great experience the better you are at delivering what you say you're going to deliver, the more likely they are to buy in the future, the more likely they are to give great testimonials, and the more likely they are to share with their friends. So there are four key things you have to think about when someone becomes a customer.
Published 07/22/21
In this episode I talk about how I have run, and continue to run both group coaching programs and masterminds. And I believe that the terms are very interchangeable as they are used in everyday vernacular, but I see them quite differently. And I think that these differences are important enough to help you really dial in what it is you're looking for, from a lifestyle perspective, and from an offer container perspective.
Published 07/20/21
On this episode I talk about why I ran a Facebook group talking about Covid and did daily takeaways during the thick of it for over a year. Then discussing losing steam and feeling like I had said everything that I could say about it, only to recently have several medical emergencies in a short amount of time, including the harrowing experience of my teenage daughter getting Covid and staying in the hospital for a few days. I discuss her symptoms, as well as how I was feeling about...
Published 07/19/21
Events can feel like a lot of time and money and energy and they sometimes aren’t profitable, but they can also have many unexpected benefits. In today's episode I talk about the benefits I noticed while putting on our recent virtual event called The Marketer's Heart.
Published 04/27/21
What is your "enough" number? I recently got that question from one of my Digital Insiders about how much money you want your business to make, and still have freedom and fulfillment with your family goals. In this episode I will explore the different facets of what an enough number means and what kind of growth you want to have in your business to achieve that number.
Published 04/26/21
Today I’m back with a new 10 Step Formula. You guys loved the coaches/consulting formula, so I am here with the service provider formula, which is specifically for done-for-you services. The idea is anything where you’re doing actual work where it takes time using your hands, not just your brain, will work for this formula. So listen to this episode so you can follow my 10 step Service Provider Formula.
Published 01/28/21
I’m working on this new idea, and it’s all about easy to explain formulas for different online business models. And just because it’s easy to explain doesn’t mean it’s easy to do. But it will create a roadmap that’s pretty simple to follow. So I’m thinking about creating these 10 step formulas for each of the different online business models, and I’m going to start today with the coaching formula.
Published 01/26/21
On this episode we talk about making decisions about big purchases. Now, whether this is in life or business, all of us have opportunities to make big purchases, right? Whether it’s, “Should I take that vacation? Should I hire that coach? Should I do that mastermind? Should I buy that house?” It is hard to make decisions about whether or not you can afford something big, because we all don’t have a crystal ball of what’s going to come in the future. So here I will go over some questions you...
Published 01/19/21
On the last episode I did a kind of state of the union recap, that a lot of people appreciated, because I shared more realistically my numbers, what it looks like in the backend. So to follow up, I wanted to give you some really practical advice about how to think about your revenue in profits now. This episode I give a step by step guide on how to split up your money when you start out relatively low, so it gets easier as you make more and more money.
Published 01/14/21
In a year that had so much conflict and trauma, it was hard not to procrastinate recapping it and summing up my takeaways from 2020. But in this episode I will do so by telling you how 2020 was the year I finally started talking about politics and religion, even though I've been told to never, ever do that, and how I broke away from past experiences and was able to find my own voice. I also talk about my year end revenue, how it differs from how other internet marketers talk about it, and why...
Published 01/12/21
So back in the summer my Digital Insiders were really hankering for an in-person visit, the Coronavirus had kind of waned a little bit in certain parts of the country. So we decided to do a dry camping trip in Moab, Utah so we could meet safely without putting anyone at risk. In this episode I tell about the adventure we had while RVing 33 hours across the country, and what I expected and how it differed from what really happened. You'll also hear why my biggest takeaway from this experience...
Published 10/23/20