Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business. I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship campaigns – everything! This episode was prepared in CreatorHQ. It’s the glue that keeps my business together and keeps the trains running. And I...

Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers. Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more. I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months. In this episode, you’ll learn: The...

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors. In this episode, you'll learn, Where to look for an editor How to evaluate a...

I have a short announcement to share with today – and this is ONLY available through Sunday, so time is of the essence here! I just released a brand new product called CreatorHQ – and it’s a comprehensive Notion workspace for creators. It’s literally the Notion workspace I built for myself – templatized – and available for YOU to use too. Full transcript and show notes Learn more about CreatorHQ Link to PODCAST discount code *** CONNECT 📬 Subscribe to the newsletter 📫 Get my Professional...

Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform. Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform. 5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of...

Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference. He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors. But he disagrees. In this episode you'll learn The nitty gritty of the economics behind events Where...

For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads. Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel. But before we get into that, I have a couple of things that I want to tell you. Thing #1, if you are not already...

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business. We talk about getting sponsors and how we craft our podcast intros We discuss pivoting your content and more. Get my Notion Template Listen to my recent Mailbag episode Full transcript and show notes *** CONNECT 📬 Subscribe to Creator Science 🧪 Join The Lab 🐦 Connect on Twitter 📸 Connect on Instagram 🎵...

Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice. She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this...

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials. His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion. In this...

Mariah Coz is the founder of Fearless CEO. Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen. In this episode, you’ll learn How Mariah thinks about pricing How to design your high-ticket hybrid program How to avoid sales calls And why you may want to consider an evergreen offer. Full transcript and show notes Follow Mariah on Instagram / Twitter / Facebook Follow Fearless CEO on Instagram / Website /...

Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers. Before AppSumo, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg and the 4th employee at mint.com. Noah has built this reputation for being a relentless tinkerer. He's constantly running small experiments. A couple weeks ago, Noah's new book, Million Dollar...

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Dr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content. Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views. In this episode, you'll learn: How to improve your relationship with feedback How to actually deal with burnout Why you're wrong to focus on performance How to just...

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Paddy Galloway is the most sought-after YouTube strategist in the world. He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kahan. All in all, his clients generate 750 Million views PER MONTH. And that’s because Paddy puts most of his focus where other people don’t: pre-production. So in this episode, you’ll learn: What makes a great video idea How to develop great titles and thumbnails Why it’s better to take...

You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes. I have been getting such positive feedback on episodes of the show where it's just me doing Q&A or breaking down a specific topic and sharing how I think about it. So today, I'm going to do one of those solo episodes. I have a lot of questions today submitted on Twitter, LinkedIn, and Threads, so...

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals. In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret? In this episode, you'll learn The right way to pitch yourself to brands How to negotiate without leaving money on the table How to handle contracts And that...

Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years and has personally made over $4,000,000 working with brands. He has also run an influencer agency for over 7 years that helped creators earn an additional $3,000,000. Now Justin brings a very unique perspective because not only has he been a creator in...

Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune. Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront after they acquired his company, Grove. Before that, he was an investor at Google Ventures, and cofounded Milk, which Google acquired. And he is...

April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It. April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products. Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them...

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone. This episode is all about one of the most important but least talked about topics in the YouTube space, hiring. And Angus is the perfect guy to teach us about it. In this episode, you'll learn: How you need to think about hiring What...

Bonnie Christine has helped me step into the power and the idea of hiring, delegating, and buying back my time as an entrepreneur. Bonnie has a team of 8 people now. She's done a fantastic job of putting herself in what she calls her zone of genius, And I wanted her to teach me about that, and by proxy, teach you about that as well. Now Bonnie says she's a mom, an artist, and a fabric designer living in the hills of the Great Smoky Mountains. In this episode, you’ll learn: How to calculate...

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION You might know Danny McMahon from his YouTube channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now. His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views... Danny shared so much great advice for creators of all sizes throughout this interview. Even some things that might contradict what you should do. Full transcript and show notes Danny's...

In this solo episode, I will give you a little bit of behind the scenes of the business. We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint. In this episode, I'm going to share with you my overall goals, my team strategy, my content strategy, my product strategy, and my sponsor strategy for 2024. Full transcript and show...

Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019). Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford...