At present, automotive companies are capable of collecting and analyzing an enormous amount of raw data. Advancements in data analytics and its fusion with the automotive industry has led to smarter, more connected vehicles, and drastic improvements in sales and marketing.     IHS Automotive has estimated that an average car produces approximately 30 terabytes of data daily. The onus is then on manufacturers to effectively use the data for competitive advantage. Since so much data is...

In building a successful business, arguably the most valuable asset within the organization is the people. Human resource departments globally are now looking towards data analytics to provide informed and unbiased decision making. This method is considered to be more effective and objective compared to the traditional method involving human feedback and reviews.   Thanks to the rapid advancement in artificial intelligence and machine learning, Human Resource professionals now have even more...

Strategic thinking and planning are crucial to growing your business, especially in trying times. With the advent of data-driven decision making, the area is rapidly evolving, and, for the past few years, businesses have increasingly turned towards data analytics to assist in decision-making. Entrepreneurs and enterprise leaders should take advantage of the shift from traditional methods to more modern ones by providing their analysts with the proper tools to uncover insights and design an...

Simply put, the supply chain is there to serve the demand of customers while data analytics becomes the linchpin of the demand-driven supply chain which sounds appealing, but what does it look like in practice?   A demand-driven supply chain will anticipate and determine what will they choose regarding issues like customer preference, what are they willing to pay, and shows how social media is influencing their decisions and more. That is where data analytics tool looks into the issues such...

In the last decade, data analytics have helped revolutionise the marketing industry, allowing brands to deliver more targeted messaging and more effectively measure their return on investment (ROI). Every online transaction made, whether through banking or shopping; GPS pinpoint taken by smartphones, or website visits – all contribute to the generation of a large and varied dataset. For marketers, big data is a weapon that gives businesses a competitive edge in modern markets. How business...