Fritton Lake, Norfolk / Floating saunas and woodland cabins in an exclusive members club
Description
Part Soho Farmhouse, part Swallows & Amazons, Fritton Lake is East England's premier members club with a 2 mile long lake at its heart.
In this episode, Molly sits down with owner, Hugh Crossley, to hear all about transforming this lake from one of England's most popular day attractions to a major rewilding project and members club offering back to nature luxury for tourists and locals alike.
Introducing Hugh Crossley who grew up enjoying a Swallows & Amazon childhood on the Somerleyton Estate on the Norfolk/Suffolk border before venturing into the world of hospitalityPainting a picture of Norfolk and Suffolk with endless beaches and the BroadsStarting Fritton Lake in the 70s and it becoming one of the country’s busiest visitor attractions before its evolution into a club during lockdownHow the shifting landscape of cabins and holiday homes led to cabin owners asking for a club and the transition towards this during CovidCreating a club for local people to bringing them on the Fritton Lake journeyWatching the ideas and dreams come to life in how they are used by the club’s membersThe food & drink, wellness and nature triad that people use Fritton Lake for and the importance of being able to get out there and enjoy the local area on holidayWildEast, working with other Norfolk landowners on a massive rewilding project to inspire and build collective focus and collaborative momentumThe next chapter for Fritton Lake with a brand new pavilion and hitting 1000 membersHugh’s top places for detoxing, celebrating and travelling
You can find Fritton Lake here / https://www.frittonlake.co.uk/
And follow them here / https://www.instagram.com/frittonlake/
This episode was made possible by Dufry's new Mind Body Soul initiative, to find out more head to https://www.instagram.com/worlddutyfreeuk
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