In the 11th episode from the CVM Stories season 2, Sanna Emtinger shares how Telia Norway is advancing the practice of customer value management by leveraging technology, data, and a dedicated team. Sanna underscores the importance of understanding customer data and implementing personalized communication strategies. Join us to get inspired to drive customer-centric initiatives and discover how Sanna's approaches are improving customer interactions. Key Moments: 00:00:59 - Sanna's Introduction and Role at Telia Norway 00:01:20 - Deep Dive into 1-to-1 Communication and CVM 00:02:59 - The Inspiration Behind Sanna's Approach to CVM 00:06:19 - Challenges in Defining the Customer in Telecom 00:09:52 - Building a Customer Profile at Telia Norway 00:16:20 - Discussing the Implementation of a New Marketing Automation Stack 00:19:11 - How Telia Solves Customer Problems with Data 00:24:41 - Major Challenges in Building Customer Profiles 00:34:01 - Criteria for Choosing New Marketing Technologies 00:43:18 - Sanna's Vision for Future CVM Initiatives About Sanna Emtinger: Leading Customer Value Management and Marketing Technology at Telia Norway, Sanna Emtinger combines marketing savvy with technological expertise. With a focus on data-driven strategies, she leads efforts to enhance personalized communication across diverse customer interactions. Connect with Us: Join the conversation on LinkedIn: https://www.linkedin.com/company/exacaster/ Dive deeper into CVM Stories: https://www.exacaster.com/cvmstories/