In this episode of CVM stories, we’re joined by Irena Radokanović, CRM Automation and Customer Engagement Team Manager at A1 Serbia. With nearly 20 years of experience, Irena is a powerhouse in building high-performing CVM teams.  Tune in to discover how a lean but mighty team can deliver big results in CVM. Learn about a bold approach to creating a marketing agency-like team within a telco and why it keeps them agile, innovative, and always ahead of the game. Key Takeaways (02:30) Building a Mini Marketing Agency Within a Telco (04:15) Using Data to Fuel Creativity in Marketing (10:45) The Importance of Monthly Campaign Planning (17:20) Cross-Department Collaboration for Strategic Success (19:13) Adapting to a Digital-First Strategy (19:40) The Power of Constant Testing and Experimentation (30:59) Balancing Ad-Hoc Requests with Strategic Planning (36:27) Lessons from Irena’s Experience Across Industries (43:29) Challenges in Personalization Across Channels (48:02) Reflecting on Failures and Lessons Learned Final Words It’s about working smarter, not just harder. If you’re in CVM and want to make a big impact with a lean team, this episode is for you. Packed with tips you can use right away, it’s a must-listen for anyone looking to up their game. Connect with Us Listen to CVM Stories wherever you prefer: Web: ⁠https://www.exacaster.com/cvmstories/⁠ LinkedIn: ⁠https://www.linkedin.com/company/exacaster/⁠ Instagram: ⁠https://www.instagram.com/cvm.stories⁠ TikTok: ⁠https://www.tiktok.com/@cvm_stories