Valentin Radu and Peter Fader explore the critical role of Customer Lifetime Value (CLV) in the marketing picture for eCommerce businesses. Tune in to understand the true meaning of CLV, how it can inform your marketing strategies, and how to get started on increasing CLV. The two discuss how factors such as customer acquisition cost, retention rates, and average order value impact CLV, and how eCommerce businesses can use this information to optimize their marketing efforts and drive revenue growth. Tune in now to learn how to incorporate CLV into your eCommerce marketing strategy and drive long-term profitability!