Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime...

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime...

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime...

This week's CVO Live episode features Martin Greif - President of SiteTuners, Speaker, and Author, for an exciting deep-dive into the Economics of Testing! Join him and Valentin Radu and uncover the economic value of testing, including how to assess individual tests and their impact on your business. See how CLV factors into the equation and gain insights into choosing the right tests for your goals. Valentin and Marty explore the power of celebrating successful tests and creating an...

In this CVO Live episode, we've managed to rope in a guest who's nothing short of a technological superhero: Ronny Kohavi, Vice President and Technical Fellow, fluent in Data Science, Engineering, AI, Machine Learning, and Controlled Experiments. He and Valentin Radu discussed: - The principles and challenges of being customer-centric and data-driven - The value of CLV as a metric - The role of A/B testing in decision-making And if you're hungry for more clarity in your experimentation...

We had a special guest for this CVO Live episode: Robert Craven, Director, GYDA.co (Grow Your Digital Agency) and "the BEST at growing your agency" - crowned by Dennis Yu. Robert is known for helping agency directors get what they want. He achieves his mission by challenging presentations, asking tough questions, and helping agencies grow faster and more successfully. Even it means also helping them make tough decisions. So... ...if you can't deliver anymore to the briefs you get from your...

Valentin Radu and Steen Rasmussen got together for a new CVO Live Episode. Steen Rasmussen is the Co-Founder and Director of Data Innovation at IIH Nordic, with 20+ years of experience with leadership, data strategies, and communities. He is also an internationally recognized speaker in data and an acclaimed international business thinker and communicator. During CVO Live, Steen shared his insights on Leadership, Communication Silos (and overcoming them), Digital Maturity, and how these all...

In today's market, everyone is doing attribution, regardless of the technology, channels, or strategies they use to reach more customers. What makes a business successful should not be defined by what the analytics platforms are telling them to look for, but measured by the KPIs that accurately measure the value of each customer by the channel they came from. Russel McAthy, CEO and Founder of Ringside Data, shared his best insights on creating a smart attribution model for eCommerce...

In this episode, Arnout Hellemans shared his expertise on how to leverage Google and other analytics to gain insights into customer behavior, identify opportunities for optimization, and ultimately create a winning online strategy that drives customer engagement and maximizes ROI.

Even if Conversion Rate Optimization isn't directly linked with creating loyal customers, optimizing the website to create seamless experiences for your visitors is crucial to starting a relationship on the right foot. In this episode, our guest Ruben de Boer, Conversion Optimization Consultant & Bestselling Instructor, shared his insights and strategies for maximizing the value of your website visitors and implementing CRO initiatives to convert traffic into paying customers.

Andi Jarvis - Founder of Eximo Marketing, dad to Kiera, and BBQ fanatic - and Valentin Radu sit down for an insightful talk on effective marketing strategies powered by Customer Lifetime Value. From reminiscing about how things were in the times of Direct Mail, before MySpace was even a thing, to analyzing the current obsession with acquisition, and organizational alignment, Valentin and Andi tackle all subjects.

In this episode, Itay is sharing his expertise on managing creativity and innovation in the workplace and aligning the entire organization, acting in harmony for a single purpose. His philosophy and how it can help anyone in leadership having trouble with cross-departmental silos, communication, and leading with a clear purpose and vision, under the CLV North-Star metric.

In this CVO Live episode, Richard Chapple - co-founder of The Growth Foundation, shared how he incorporated CLV principles in his work as an expert at unlocking huge, profitable, and sustainable growth for start-ups, scale-ups, and established businesses.

In this CVO Live episode, Ronak Shah, CEO of MyObvi, shared the mind-blowing realization that his company was fighting against 60+ other similar organizations, while he and his team of only 8 people built a 40 million dollar business in under four years, by unlocking the principles of Customer Lifetime Value.

In this CVO Live episode, Valentin Radu and Vinny O’Brien - eCommerce Trainer & Consultant - discuss what it means to be customer-centric in eCommerce. From the meaning of CLV to aligning your organization around it, and even tool investment, the two go through all sorts of fascinating insights. Vinny runs Vinny & Co, an eCommerce consultancy firm, and is one of the UK and Ireland’s leading eCommerce experts. He’s bringing to the table specific expertise in automotive, fashion,...

In this episode, renowned customer service and experience expert Shep Hyken sat down with Valentin Radu for an illuminating and highly productive discussion on customer experience (CX) and how it can become a revenue-generating machine. Customer Experience is a critical component for any business seeking to remain competitive and grow in today's marketplace. Tune in and get priceless insights and strategies for enhancing CX and leveraging it to drive revenue and growth.

In this episode, Will Laurenson shares the best strategies to use for increasing Customer Lifetime Value in the modern eCommerce world, starting with the customer-centric mind, fulfilling every CRO issue, and delivering relevant value to the customers.

To avoid losing customers, it's essential you focus on optimizing the customer experience rather than relying solely on marketing efforts. In this episode, Valentin Radu discusses the importance of Customer Value Optimization (CVO) with Khalid Saleh, CEO at Invesp. They explore how to create a customer-centric strategy that prioritizes delivering value to your most valuable customers. The episode emphasizes the importance of understanding the customer journey and identifying and...