In this episode, we dive into the importance of customer centricity in eCommerce and how Customer Value Optimization (CVO) can help businesses achieve it. Talia Wolf offers us tips on meeting customer needs, adapting the customer journey for these needs, and delivering exceptional customer service. Tune in to learn how to put the customer at the center of your eCommerce strategy and create lasting relationships that drive revenue and maximize CLV!

Val Geisler - Customer Advocacy Lead @Klaviyo - shares insights on how to use CVO principles to develop effective email marketing campaigns. The episode is brimming with tips for optimizing email content for conversion, segmenting your email list for maximum impact, and writing compelling messages. Val and Valentin also discuss the importance of delivering value to your customers through email marketing and building long-term relationships with them. Tune in now to learn how to improve...

Valentin Radu and Peter Fader explore the critical role of Customer Lifetime Value (CLV) in the marketing picture for eCommerce businesses. Tune in to understand the true meaning of CLV, how it can inform your marketing strategies, and how to get started on increasing CLV. The two discuss how factors such as customer acquisition cost, retention rates, and average order value impact CLV, and how eCommerce businesses can use this information to optimize their marketing efforts and drive...

The Jobs To Be Done Framework has an important role in understanding your customers beyond what you can find from data. In this episode, Bob Moesta shares how the Jobs To Be Done Methodology is part of the CVO Methodology, and how to use it and make the most out of it.

The right way to grow your eCommerce isn't by focusing only on acquiring more customers, but by also focusing on retaining the existing ones. Valentin Radu shared how to leverage the existing customers to bring your eCommerce the growth you plan to have.

Customer experience needs to be at the core heart of any eCommerce, and Karl Gilis knows exactly why. He grows businesses by increasing customer happiness, always based on user research, facts, and A/B testing. Because opinions are just opinions. Solving customer experience problems should be at the top of your priorities if you want to keep your eCommerce profitable. That's why we're excited to provide you with great insights in this first episode, from Karl Gilis and Valentin Radu, to...