Andi Jarvis - Founder of Eximo Marketing, dad to Kiera, and BBQ fanatic - and Valentin Radu sit down for an insightful talk on effective marketing strategies powered by Customer Lifetime Value. From reminiscing about how things were in the times of Direct Mail, before MySpace was even a thing, to analyzing the current obsession with acquisition, and organizational alignment, Valentin and Andi tackle all subjects.