Data is increasingly becoming a key differentiator for brands. Today, a new breed of "data rich and famous" brands is emerging, and these brands are using data in innovative ways to create exceptional customer experiences. With the advent of big data, how can brands organize, leverage, and harness the power of data to transform the CX landscape? In this episode, Omer Minkara joins Amelia for the second time. And today, Omer talks about Aberdeen Strategy & Research's recent study on the "data rich and famous," what makes a business "data rich" and savvy, and what the six building blocks are for organizing big data. Omer Minkara is the Vice President & Principal Analyst of Aberdeen Strategy & Research. In his role, Omer is tracking and reporting the key trends and best practices in customer experience management, contact center, and e-commerce. Through a combination of prior experience, skills in financial and data analysis, and passion, Omer helps organizations build and maintain profitable customer relationships and reduce unnecessary costs. Enjoy!