Unveiling the Truth: Insights into Cyber Security Awareness and Phishing In a special crossover episode of Cyber Security Today and Hashtag Trending, host Jim Love discusses the biases and challenges in technology marketing research with guest David Shipley, head of Beauceron Security. The conversation examines the significance of security awareness, focusing on phishing simulations. Shipley shares insights from his research, emphasizing the optimal frequency of monthly phishing tests and the importance of reporting rates. The episode also covers the psychological aspects of cyber security, sustainability of gamification in training, and highlights the need for balancing training demands to avoid negative impacts of overtraining. Listeners are encouraged to reflect on the insights shared and respond with their thoughts on the program's format. 00:00 Introduction and Overview 00:15 The Problem with Technology Marketing Research 00:46 Bias in Research and Media 01:33 Importance of Objective Research 02:24 Introducing David Shipley and His Research 03:08 Understanding Human Behavior in Cybersecurity 05:38 Phishing Research and Findings 07:19 Effective Phishing Simulations 15:02 Insights from Phishing Data 22:14 The Importance of Reporting and Feedback 22:32 Multi-Channel Communication Strategies 23:53 Gamification and Personal Cyber Risk Scores 25:16 Behavioral Economics in Cybersecurity 27:07 The Impact of Intrinsic Motivation 29:22 The Role of Psychology in Cybersecurity 30:15 The Framing Effect and Security Perception 32:19 Optimism Bias and Security Awareness 35:00 The Dunning-Kruger Effect in Training 37:29 Anchoring Bias and Phishing Indicators 39:03 Key Takeaways and Final Thoughts