In this episode of The Rachel Hollis Podcast, Rachel speaks with David Yeager, a developmental psychology professor at UT Austin, about his new book "10 to 25: The Science of Motivating Young People". They explore societal narratives about adolescence, the developmental importance of seeking status and respect, and effective communication strategies for parents. David shares practical tools for fostering healthy and open communication with teenagers, emphasizing long-term relationship building over immediate disciplinary action. Get the Start Today Journal - https://starttoday.com/products/start-today-journal 00:00 Introduction: Challenging Youth Stereotypes 01:36 Meet the Expert: David Yeager 03:22 Parenting Teenagers: Building Trust 07:09 Navigating Teen Social Dynamics 13:17 Effective Communication Strategies 20:54 The Truth Campaign: A Case Study 28:06 Impact of Anti-Smoking Campaigns 29:04 Introduction to Start Today Journal 30:16 Discussing the Book: 10 to 25 31:34 Understanding Teen Motivation 39:41 Aligning Values with Behavior 44:33 Navigating Educational Choices 53:25 Concluding Thoughts and Resources Have a question you want Rach to answer? An idea for a podcast episode?? Call the podcast hotline and leave a voicemail! Call (737) 400-4626 Sign up for Rachel’s weekly email: https://msrachelhollis.com/insider/ Watch the podcast on YouTube: https://www.youtube.com/c/RachelHollisMotivation/videos Follow along on Instagram: https://www.instagram.com/MsRachelHollis/ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices.