In this episode of DanceStudio411, we're joined by Stephen Reinstein from Market Muscles to explore the essential elements of a dance studio website and how to optimize it to attract and retain more students. Stephen will walk us through common pitfalls studio owners often face, like putting too much emphasis on current students, overwhelming their site with information, or displaying schedules and pricing too soon. Discover how these missteps can hinder your lead generation and learn actionable tips to enhance your website and attract more students to your studio. Key Highlights Stephen’s background and Market Muscles [1:46] The purpose of a website for a dance studio / common mistakes [8:43] Retraining our students and parents on where to find information [12:40] What improvements can you make to your website to make it convert better [14:07] What type of images, copy, and call to actions should you be featuring on your website [20:18] Why removing your schedule & pricing from your website is so effective, and how to turn it into the best call to action ever! [25:28] Lead generation, CRM Systems, and AI [30:46] Resources Mentioned: Market Muscles Market Muscles Website Audit Snappr [email protected] Stephen’s book: “From Clicks to Customers” Connect with Us: Follow Dance Studio 411 on social media for more tips, resources, and inspiration to help you navigate the dance studio world. Don't forget to subscribe and leave us a review on your favorite podcast platform!