What happens when you sell education like shampoo? Byju's knows
Listen now
Description
Back in the late 2000s when Byju's was founded, it was best known for teaching students how to 'hack' competitive examinations like the CAT. They taught students how to work backwards from the answer and use a bunch of shortcuts to get the highest score possible. The art of 'hacking' examinations was something that the company's founder, Byju Raveendran, was the master of. Or at least that's how the Byju's origin story goes.  It all started back in the early 2000s when Byju, an engineer from a small town in Kerala, began helping his friends with the CAT exam. Every time he would sit for the exam, he’d score in the 100th percentile. This was when he sharpened his ability to teach-the-test. The lore spread and Byju's was created. By 2022, its valuation hit $22 billion. The company was on a dream run. The real trouble began when Byju’s began applying this hack method to its growth with unrealistic sales targets and billions of dollars in loans.  Fast forward to now, on Sept 17 2024, the Supreme Court of India is going to hear a plea against the NCLAT's stay on insolvency proceedings against Byju’s.  In this episode, we dive into the Byjus saga. How did it get here? And who is to blame? Hosts Snigdha and Rahel speak to Olina Banerji, who covers education for The Ken. Subscribe to her newsletter, Ed Set Go.  If you've been wondering what The Ken is all about and why our subscribers love us, here is your chance to find out. Check out our special 30-day trial curated just for you
More Episodes
Last Sunday, the Daybreak team joined a run club! Why, you ask? For research, of course. We wanted to understand the recent run club renaissance, that has taken social media by storm since the beginning of the year. Run clubs, in the traditional sense, have been around for decades now. But now,...
Published 11/14/24
Published 11/14/24
On November 13, food delivery giant Swiggy made its public debut. It listed with a 8% premium over its IPO price of Rs 390 on NSE at Rs 420 and was oversubscribed by nearly four times.  While it's a bit early to comment, investors are not making strong bets on it yet. Hust to give you context,...
Published 11/14/24