On this episode of Dear Strategy, Bob talks about the definition of an “industry” vs. a “market” and discusses how you can evolve a PESTEL analysis to be more focused on the trends that affect the industry that your company is a part of. If you’re interested in strategy training or coaching...

On this episode of Dear Strategy, Bob talks about setting realistic objectives for your strategy and how you can validate your growth objectives using the 3 components of market, share, and price. If you’re interested in strategy training or coaching for your business, please visit us at ...