On this episode of Dear Strategy, Bob talks about the definition of an “industry” vs. a “market” and discusses how you can evolve a PESTEL analysis to be more focused on the trends that affect the industry that your company is a part of. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, Bob talks about setting realistic objectives for your strategy and how you can validate your growth objectives using the 3 components of market, share, and price. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, Bob talks about the original 4 P’s of Marketing, and why consultants shouldn’t necessarily mess with frameworks that are already working! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy,  Bob talks about the importance of understanding how your product interconnects with and depends upon other products that may be outside of your control, and why this all needs to be accounted for within the context of your product and portfolio strategies. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy,  Bob takes on the controversial topic of our ever-expanding tipping culture and talks about why it might not be the best strategy for businesses to embrace. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy,  Bob expands upon his 2nd golden rule of small business success, which is to never make your customers feel like they’re a burden. Tune in to discover why and when businesses are likely to fall into this trap, and how to ensure that it never happens again! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy,  Bob expands upon his 2 golden rules of small business success, starting with Rule #1. Tune in to hear tips on when, how, and why diligent follow-up should be practiced within your business. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, Bob gives us his two golden rules for small business success: 1) Practicing diligent follow-up, and 2) Never treat your customers like they are a burden. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, Bob responds to the idea that “all bets are off” when you begin executing your strategy. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we discuss the definition of “value” in relation to developing strategic value propositions and implementing value-based pricing. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about how so many companies are embracing Artificial Intelligence (AI) and whether it’s really such a good strategy to have your system run your company! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about how so many college graduates are ill-prepared by their educational institutions to enter the workforce – and how colleges should be paying more attention to this before somebody else does! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about some of the natural parallels between military strategy and business strategy and explore whether that analogy still works within a more modern business landscape. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about how political strategy correlates with product and business strategy, and why that can create a dangerous environment under the wrong circumstances. But don’t worry – despite the topic, no sides were taken during the recording of this podcast! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about our new strategy framework, the latest direction for our podcast, and how strategic planning really works – especially in the face of unexpected events. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about the process of customer segmentation – discussing how it is defined, what it is used for, and how you can perform segmentation for your own strategic planning process. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about the concept of “strategic arrogance” – describing what it is, why it can be so dangerous, and how you can keep it out of your own strategic process. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony.

On this episode, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist.

In this episode, we reveal the single most important key to achieving strategic success, and we also talk about how we plan to apply that principle to our very own show in 2021 and beyond!

In this episode, we talk about the true value proposition behind getting a college degree, and why this industry has become ripe for disruption.

In this episode, we talk about how you can test your strategy prior to implementing it, and whether or not that’s something that you should even have to do.

In this episode, we talk about the practice of dual branding products; exploring where this approach works and where it doesn’t.