On this episode of Dear Strategy,  Bob expands upon his 2 golden rules of small business success, starting with Rule #1. Tune in to hear tips on when, how, and why diligent follow-up should be practiced within your business. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, Bob gives us his two golden rules for small business success: 1) Practicing diligent follow-up, and 2) Never treat your customers like they are a burden. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, Bob responds to the idea that “all bets are off” when you begin executing your strategy. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we discuss the definition of “value” in relation to developing strategic value propositions and implementing value-based pricing. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about how so many companies are embracing Artificial Intelligence (AI) and whether it’s really such a good strategy to have your system run your company! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about how so many college graduates are ill-prepared by their educational institutions to enter the workforce – and how colleges should be paying more attention to this before somebody else does! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about some of the natural parallels between military strategy and business strategy and explore whether that analogy still works within a more modern business landscape. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about how political strategy correlates with product and business strategy, and why that can create a dangerous environment under the wrong circumstances. But don’t worry – despite the topic, no sides were taken during the recording of this podcast! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about our new strategy framework, the latest direction for our podcast, and how strategic planning really works – especially in the face of unexpected events. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about the process of customer segmentation – discussing how it is defined, what it is used for, and how you can perform segmentation for your own strategic planning process. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode of Dear Strategy, we talk about the concept of “strategic arrogance” – describing what it is, why it can be so dangerous, and how you can keep it out of your own strategic process. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

On this episode, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony.

On this episode, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist.

In this episode, we reveal the single most important key to achieving strategic success, and we also talk about how we plan to apply that principle to our very own show in 2021 and beyond!

In this episode, we talk about the true value proposition behind getting a college degree, and why this industry has become ripe for disruption.

In this episode, we talk about how you can test your strategy prior to implementing it, and whether or not that’s something that you should even have to do.

In this episode, we talk about the practice of dual branding products; exploring where this approach works and where it doesn’t.

In this episode, we talk about how you can measure the success of your strategy and how you can learn from your failures when the results of your strategy don’t quite measure up.

In this episode, we talk about the current trend of companies trying to turn everything into subscriptions; exploring where this model works and where it doesn’t.

In this episode, we talk about how to manage mature products in markets that may not be readily receptive to change.

In this episode, we talk about the practice of captive pricing and explore, specifically, why the pricing model for inkjet cartridges probably won’t be sustainable over the long term.

In this episode, we talk about some of the most common hurdles that you’re likely to encounter when executing on your strategic plan.

In this episode, we talk about the practice of offering long-term introductory or promotional pricing and how taking this approach can sometimes do more harm than good.