Episodes
In this episode, we talk about how you can measure the success of your strategy and how you can learn from your failures when the results of your strategy don’t quite measure up.
Published 11/11/20
In this episode, we talk about the current trend of companies trying to turn everything into subscriptions; exploring where this model works and where it doesn’t.
Published 10/28/20
In this episode, we talk about how to manage mature products in markets that may not be readily receptive to change.
Published 10/14/20
In this episode, we talk about the practice of captive pricing and explore, specifically, why the pricing model for inkjet cartridges probably won’t be sustainable over the long term.
Published 09/30/20
In this episode, we talk about some of the most common hurdles that you’re likely to encounter when executing on your strategic plan.
Published 09/16/20
In this episode, we talk about the practice of offering long-term introductory or promotional pricing and how taking this approach can sometimes do more harm than good.
Published 09/02/20
In this episode, we talk about what next steps you should take after you’ve developed your strategic plan.
Published 08/19/20
In this episode, we talk about retailers who use coupons as part of their standard pricing models.
Published 08/05/20
In this episode, we talk about how you can find and choose the right resources to implement your strategic plan.
Published 07/22/20
In this episode, we talk about the different strategies that companies might consider with respect to their standard product warranties.
Published 07/08/20
In this episode, we talk about how to ensure you have all the resources you need to execute on your long-term strategic plan.
Published 06/22/20
In this episode, we talk about the concept of planned obsolescence and discuss whether longer-term, product quality is being sacrificed in favor of technological advancements.
Published 06/10/20
In this episode, we talk about how to develop a strategy for a product that is not necessarily a core product for your business.
Published 05/26/20
In this episode, we talk about how airlines may need to rethink their traditional customer service strategies – especially in light of the current COVID crisis.
Published 05/11/20
In this episode, we talk about moving from a product-based business to a solutions-based business (and if they are, in fact, two different things).
Published 04/27/20
In this episode, we talk about how big dreams can sometimes lead to disastrous results when there is no real strategy to back those dreams up.
Published 04/13/20
On this special episode of Dear Strategy, we talk about why long-term planning becomes more important than ever during times of crisis. When unexpected events happen, many companies may actually be deterred from thinking about the future because everything in the present seems so uncertain. But companies that take the time to think past a crisis may just find themselves with a competitive advantage on the other side of the horizon.
Published 03/30/20
In this episode, we talk about how to deal with presenting to leaders who have abnormally short attention spans.
Published 03/16/20
In this episode, we talk about the pros and cons of crowdfunding from the standpoint of both the company and the consumer.
Published 03/02/20
In this episode, we talk about some of the criteria that companies can use to determine which target markets they ultimately want to pursue.
Published 02/17/20
In this episode, we talk about the practice of excluding certain manufacturers from retail coupons.
Published 02/03/20
In this episode, we talk about how to size up the value of your total addressable, serviceable addressable, and serviceable obtainable markets.
Published 01/20/20
In this episode, we analyze the practice of companies lifting their price matching policies during the week of Black Friday.
Published 01/06/20
On this episode of Dear Strategy, we answer the following question…
Dear Strategy:
“What is your strategy beyond Episode 100?”
Published 12/16/19
Dear Strategy: “What is a strategy?”
Published 11/18/19