In this episode, we talk about the practice of offering long-term introductory or promotional pricing and how taking this approach can sometimes do more harm than good.

In this episode, we talk about what next steps you should take after you’ve developed your strategic plan.

In this episode, we talk about retailers who use coupons as part of their standard pricing models.

In this episode, we talk about how you can find and choose the right resources to implement your strategic plan.

In this episode, we talk about the different strategies that companies might consider with respect to their standard product warranties.

In this episode, we talk about how to ensure you have all the resources you need to execute on your long-term strategic plan.

In this episode, we talk about the concept of planned obsolescence and discuss whether longer-term, product quality is being sacrificed in favor of technological advancements.

In this episode, we talk about how to develop a strategy for a product that is not necessarily a core product for your business.

In this episode, we talk about how airlines may need to rethink their traditional customer service strategies – especially in light of the current COVID crisis.

In this episode, we talk about moving from a product-based business to a solutions-based business (and if they are, in fact, two different things).

In this episode, we talk about how big dreams can sometimes lead to disastrous results when there is no real strategy to back those dreams up.

On this special episode of Dear Strategy, we talk about why long-term planning becomes more important than ever during times of crisis. When unexpected events happen, many companies may actually be deterred from thinking about the future because everything in the present seems so uncertain. But companies that take the time to think past a crisis may just find themselves with a competitive advantage on the other side of the horizon.

In this episode, we talk about how to deal with presenting to leaders who have abnormally short attention spans.

In this episode, we talk about the pros and cons of crowdfunding from the standpoint of both the company and the consumer.

In this episode, we talk about some of the criteria that companies can use to determine which target markets they ultimately want to pursue.

In this episode, we talk about the practice of excluding certain manufacturers from retail coupons.

In this episode, we talk about how to size up the value of your total addressable, serviceable addressable, and serviceable obtainable markets.

In this episode, we analyze the practice of companies lifting their price matching policies during the week of Black Friday.

On this episode of Dear Strategy, we answer the following question… Dear Strategy: “What is your strategy beyond Episode 100?”

Dear Strategy: “What is a strategy?”

Dear Strategy: “How do I better assess what should be the trigger level for reviewing and potentially updating my strategy?"

Dear Strategy: “What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?”

Dear Strategy: “What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?” AND Dear Strategy: “What are some methods to gain buy-in from the bottom-level up in an organization that is not structured as a product/service organization?”

Dear Strategy: “How do you build a strategy that all levels of an organization can participate in and support – making sure to communicate the ‘why’ and not just the ‘what’?”

Dear Strategy: “How do we best handle having the Engineering and Innovation groups working in different locations than the Manufacturing groups? (i.e. How do we manage the long-term strategy for Manufacturing and Engineering in two different locations?)”