Description
On this episode of Dear Strategy, we talk about the process of customer segmentation – discussing how it is defined, what it is used for, and how you can perform segmentation for your own strategic planning process.
Visit our Blog to read the full post that goes along with this episode.
Subscribe to Our Mailing List to stay up to date on all the latest episodes.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
On this episode of Dear Strategy, Bob talks about the definition of an “industry” vs. a “market” and discusses how you can evolve a PESTEL analysis to be more focused on the trends that affect the industry that your company is a part of.
If you’re interested in strategy training or coaching...
Published 07/19/24
On this episode of Dear Strategy, Bob talks about setting realistic objectives for your strategy and how you can validate your growth objectives using the 3 components of market, share, and price.
If you’re interested in strategy training or coaching for your business, please visit us at ...
Published 07/05/24