Welcome to Episode 3 of Decision Points, a look into the pivotal moments that shape the lives of entrepreneurs and business owners. In this episode, we're joined by George Coultress, Jr., an investment banker and business valuation expert.  Join us as we tap into George’s expertise, gaining invaluable insights into the intricate world of business valuation and investment banking. George will share the levers that business owners can utilize to accurately assess the value of their enterprises.   Through George's experiences, we'll dive into the art of strategic thinking, going to market, identifying the right buyers, and ultimately maximizing the exit value of your business. These insights will not only educate but also empower you to make informed decisions that shape the future of your business.   Subscribe now and stay tuned for more episodes that provide the tools and knowledge you need to navigate your decision points in business and in life. Visit our website at https://bit.ly/405PlYo for more.