Welcome to Episode 2 of Decision Points by True North Advisors, where we dive deep into some of the transformative moments that have shaped the lives of entrepreneurs and business owners. In this episode, we sit down with Russell Moon, a business owner who sold his company, Skinceuticals, to L'Oreal in his early thirties. While Russell achieved incredible success at a young age, he wasn't fully prepared for the seismic changes that awaited him after the sale of his business.   Join us as we unravel Russell's remarkable journey, shedding light on the profound challenges many business owners face post-sale. It's often said that 75% of business owners deeply regret selling their companies shortly after. Russell helps us understand why this is the case and explores the crucial steps to prepare mentally and emotionally for what comes next.   This episode is a masterclass in resilience and adaptation, a must-listen for anyone who's achieved success but wonders what's next. Russell Moon's wisdom and experiences will not only inspire but also empower you to embrace the challenges and opportunities that follow success.   Subscribe now and stay tuned for more episodes that will equip you with the tools and insights you need to navigate your own decision points in business and in life. Visit our website at https://bit.ly/405PlYo to continue the journey.