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Peter & Alex
Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age. 
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Ratings & Reviews
5.0 stars from 18 ratings
Does what it says on the tin! As a technical founder, the episodes are invaluable for unpacking and explaining the lingo in sales. Their recommendations are clear and actionable. Peter and Alex, thanks for publishing this.
Jason P Morrison via Apple Podcasts · United States of America · 09/18/24
Decoding sales is one of the most useful guides to selling that I’ve ever come across. Alex and Peter do an incredible job breaking down the sales process in a way that is immediately actionable. It's refreshing to be reminded that this is an interaction between humans at the end of the day,...Read full review »
Jc0ol via Apple Podcasts · United States of America · 07/28/23
Thoughtful content
Peter and Alex are super thoughtful in their content, provide lots of concrete examples, and are a joy to listen to. I’m new to the sales world and have learned so much already. Huge fan and will be listening to all of the episodes. Great work!
45678325 via Apple Podcasts · United States of America · 09/10/21
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