Want to know the secret to using data, analytics, and AI to improve customer experience (CX), marketing, and business operations? 1. Having clean, integrated data to effectively leverage AI and predictive analytics. 2. Understanding your true ICP through data analysis, rather than relying on assumptions. 3. Taking a strategic, holistic approach to customer experience (CX) that integrates data, sentiment analysis, and predictive capabilities across the entire customer lifecycle - from acquisition to retention. Tune in to this week's Deconstructing Data podcast with Craig Crisler, CEO of SupportNinja to learn more!