In this episode, we'll welcome Daniel Cmejla. The companies he has joined ended up growing by 300% so we are looking forward to hearing what we can learn from him. Here are the discussion topics we'll cover: - Attribution - Is It Real? - Relationship Between Organic Social and Web Traffic and Conversions - Over Saturation of Outbound to a Finite List of Contacts - Tech Stack Join us for a smart, tactical session that will leave you armed with new knowledge on proving and improving your marketing ROI. Expect some great takeaways from this episode including: 1. Focusing on building authentic relationships with customers and allowing them to organically advocate for your product can be more effective than relying solely on trackable marketing tactics. 2. Understanding where your target audience is consuming content and information (e.g. podcasts, social media, news sources) can help you strategically position your marketing to reach them more effectively. 3. Overreliance on outbound marketing tactics to a finite list of contacts can lead to oversaturation and diminishing returns. It's important to deeply understand your ideal customer profile and use tools that can help you identify and target the right prospects.