MQL is NOT The Problem
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Description
Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing? While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a valid metric when used appropriately. Watch all episodes on YouTubeJoin future episodes live on LinkedIn
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This live strategy session focuses on paid ads in demand gen. We discuss:How to decide which channels you should be usingBest practices for paid ads in B2B demand genHow to measure what's effective in your own businessWatch all episodes on YouTubeJoin future episodes live on LinkedIn
Published 11/20/24
Published 11/06/24
Thanks for tuning into the first Strategy Session, a bi-weekly live event where marketing professionals can understand the current state of demand generation and discover proven approaches for driving real business growth. We opened the first session by covering how to strategically pivot from...
Published 10/23/24
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