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Pipeline Visionaries
Pushing the Envelope in Marketing
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Description
Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
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Experiments as Investments in Future-Proofing
Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management.
Published 11/19/24
Marketing is Chess, Not Checkers
Learn from John Schneider, CMO at Betterworks about strategic experimentation and understanding different marketing levers.
Published 11/12/24
Pipeline Visionaries
Published 11/12/24
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Genres
Business
Management
Marketing
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