Elina Koivisto, a former CMO at an energy company and a Doctor of Marketing, is demystifying the magic of electricity. Find out why the equilibrium of the grid is important and what role it plays in the adoption of renewable energy sources. 3:13 The Magic of Electricity 10:42 Electricity is a Perishable Good 18:48 Dynamic Tariffs and Consumer Participation 29:59 Equilibrium of the Grid and Renewable Energy Sources 33:46 Energy Storage 37:22 Careers and Sustainability 40:23 Sustainability vs Impact *** Curious Talent helps experienced professionals in transitioning to new opportunities in Net Zero. Stay curious, ⁠⁠⁠⁠⁠join our community⁠⁠⁠⁠⁠!