If the words, "public speaking" strike fear into your soul, you’re not alone. Some seem like born performers, while others would rather walk past the spotlight. Regardless of which camp you fit in, being able to speak effectively at meetings, webinars, conferences, presentations, and family reunions, is integral to building a strong personal brand. We talk to communications and brand legend, Peggy Garritty—entrepreneur, storyteller, Chancellor of the University of Alberta, and former Chief Reputation and Brand Officer at ATB Financial—on how to rethink public speaking and turn fear into fuel for opportunity.