In this conversation, Gary Bird discusses the critical role of effective phone communication in dental practices and how it directly impacts patient acquisition. He outlines the four essential questions that new patients typically ask and provides strategies for answering them effectively, particularly regarding pricing. Bird emphasizes the importance of training front desk staff to handle these inquiries properly to avoid losing potential patients. He also introduces the concept of redirecti...

In this conversation, Gary Bird discusses the viability of dental practices growing solely through patient referrals versus the necessity of digital marketing. He emphasizes the importance of understanding the value of patient referrals, defining what growth means for different types of dental practices, and outlining strategies for maximizing patient referrals. The discussion also touches on the significance of a smooth patient journey, the need for proactive referral requests, and the impac...

In this conversation, Gary Bird discusses the viability of dental practices growing solely through patient referrals versus the necessity of digital marketing. He emphasizes the importance of understanding the value of patient referrals, defining what growth means for different types of dental practices, and outlining strategies for maximizing patient referrals. The discussion also touches on the significance of a smooth patient journey, the need for proactive referral requests, and the impac...

In this episode, Gary Bird discusses innovative strategies for attracting the right kind of patients to dental practices through effective mapping techniques. He emphasizes the importance of understanding patient demographics, income levels, and historical data to create targeted marketing strategies. The conversation covers practical applications of mapping in marketing, including how to identify potential areas for patient attraction and the significance of plotting both positive and negati...

In this episode, Gary Bird discusses the dental new patient workflow from the patient's perspective. He emphasizes the importance of understanding the patient journey, from the initial search for a dentist to becoming a loyal patient. Key topics include the significance of online reviews, effective conversion strategies, and the use of software to track patient interactions and marketing effectiveness.Connect with our Host Here ⤵️Gary BirdFounder of SMC NationalWebsite: https://smcnational.co...

In this episode, Gary Bird discusses the foundational elements of effective dental marketing. He emphasizes the importance of identifying the ideal patient avatar, building a brand that resonates with that avatar, and creating a website that effectively communicates the practice's offerings. Additionally, he highlights the significance of targeted messaging and obtaining specific reviews to attract the right patients. The episode concludes with an offer for a comprehensive marketing workbook ...

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.Connect with our Host Here ⤵️Gary BirdF...

Dr. Edward Dove joins Gary to talk about how increasing phone conversion has helped his practice fully book their new patient schedule, plus how focusing on doctor referrals and patient reviews has delivered major growth.Connect with our Guest Here ⤵️Dr. Edward Dove Pediatric Dentist at Kinder Pediatric DentalWebsite: https://kinderpediatricdental.com/📧 Visit ➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnat...

Dr. Rob Bell, a sports psychology coach and author, joins Gary to talk about why success comes from suffering and why you’ll find more happiness by enjoying the journey rather than reaching the destination.Connect with our Guest Here ⤵️Dr. Rob BellSport Psychology Coach / Owner of DRB & AssociatesWebsite: https://drrobbell.com/📧 Visit ➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

Dr. Andrew Ericksen, owner of Holladay Dental Studio, shares how becoming an SMC partner transformed his practice, what his team did to solve their biggest barriers to growth, and what he’s learned about hiring the right associates.Connect with our Guest Here ⤵️Dr. Andrew EricksenGeneral Dentist at Holladay Dental StudioWebsite: https://holladaydentalstudio.com/📧 Visit ➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://s...

September is the worst new patient month for most dental practices. Watch Gary explain how to beat this trend.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com📧 Visit ➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

Dr. Blake Hamblin, owner of Hamblin Family Dentistry, joins Gary to talk about how he doubled his new patient growth, why getting your patients to accept treatment is at least as important as marketing, and why so many dentists lose opportunities by doing patient financing wrong.Connect with our Guest Here ⤵️Dr. Blake Hamblin Dentist/Practice Owner at Hamblin Family DentistryWebsite: https://hamblinfamilydentistry.com/📧 Visit ➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️...

Allison Lacoursiere, founder of Clear Coaching & Consulting, explains why you need to change how you do business if you want more clear aligner cases, what it takes to prepare your team to take on aligner patients, and how to avoid the biggest mistakes most doctors make.Connect with our Guest Here ⤵️Allison Lacoursiere Founder and CEO @ Clear Coaching & ConsultingWebsite: https://www.yourclearalignercoach.com/Website: https://www.domoreclearalignercases.com/clearalignerbootcamp📧 ...

Brett Miller, a partner and wealth advisor at Corient, discusses with Gary how practice owners can stretch their budgets further, why small dental groups have an advantage over large DSOs, and why dentists cannot grow without operational clarity. Connect with our Guest Here ⤵️Brett Miller Partner & Wealth Advisor at CorientWebsite: https://corient.com/📧 Visit ➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡...

Ted Kozel, vice president of sales at SMC National, returns to the show to share why so many dentists think about new patient specials the wrong way, how to price your special offers, and why marketing patients are NOT the same as referral patients.Connect with our Guest Here ⤵️Ted Kozel Vice President of Sales at SMC NationalWebsite: https://smcnational.com/📧 Visit ➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https:/...

Anissa Holmes, co-founder of Digital Floss Marketing Agency, joins Gary to talk about why growth doesn’t happen without goals, why even your practice’s social media presence needs to be personal, and how dentists can get more traction on social. Connect with our Guest Here ⤵️Anissa HolmesCo-Founder of Digital Floss Marketing AgencyWebsite: https://www.digitalfloss.com/📧 Visit ➡️https://smcnational.com🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ...

Ted Kozel, Vice President of Sales at SMC, returns to the show to talk about whether you’re better off sticking with one marketing company or working with several to grow your practice, and how to think through all the pieces of your growth strategy.Connect with our Guest Here ⤵️Ted Kozel Vice President of Sales at SMC NationalWebsite: https://smcnational.com/📧 Visit ➡️https://smcnational.com🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https:/...

Lynne Leggett, founder of Victory Dental Management, shares why more dentists should learn from basketball coaches, how you can improve the culture at your dental practice, and why retaining talent is about so much more than just money.Connect with our Guest Here ⤵️Lynne Leggett Founder & CEO at Victory Dental Management, LLCWebsite: https://victorydentalmanagement.com/📧 Visit ➡️https://smcnational.com🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/📅 Upcoming Ev...

Sarah Tanner, founder of Luxury Tooth Booth, joins Gary to talk about why she started her own mobile hygiene business rather than work for a regular dental practice, how her business helps dentists tackle the hygienist shortage, and what her success has looked like so far.Connect with our Guest Here ⤵️Sarah TannerFounder and CEO of Luxury Tooth Booth Inc.Website: https://www.luxurytoothboothinc.com/📧 Visit ➡️https://smcnational.com 🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/...

Ross Brannon, a financial advisor who specializes in working with dentists, explains why dentists who rely on only a CPA for tax advice are probably losing money, plus his top strategies for lowering your tax burden.Connect with our Guest Here ⤵️Ross BrannonFinancial AdvisorWebsite: https://rossbrannon.com/📧 Visit ➡️https://smcnational.com 🎙️ Check out our 4 Dental Podcast ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

Dr. Dar Radfar, CEO of Rad Health Inc, joins Gary to talk about why treating sleep apnea has become such a big part of his practice, how to convert those patients into regular dental patients, and how to get regular medical insurance to cover sleep apnea care.Connect with our Guest Here ⤵️Dr. Dar Radfar Chief Executive Officer of Rad Health Inc Website: https://www.radhealthinc.com/➖➖➖➖📧 We have been invited to speak on the main stage at the Dykema Conference from July 10th to July ...

Dr. Ben Friberg, founder of Thrive Family Dental, shares how he’s successfully taken on corporate dental in a crowded market, why team morale directly affects patient happiness, and why giving love, dignity, and respect are essential to growth.Connect with our Guest Here ⤵️Dr. Ben Friberg Owner and Founder of Thrive Family Dental Website: https://www.thrivefamilydental.com/➖➖➖➖📧 We have been invited to speak on the main stage at the Dykema Conference from July 10th to July 12th. Not...

D’vora Biderman, former office manager of Metropolitan Dental Arts, talks about how her group achieved an almost 14:1 marketing ROI, how to lower marketing costs in a highly competitive market, and why boosting phone conversion is essential to growth.Connect with our Guest Here ⤵️D'vora Biderman Former Office Manager of Metropolitan Dental Arts Website: https://metropolitandentalarts.com/➖➖➖➖📧 We have been invited to speak on the main stage at the Dykema Conference from July 10th to...

Are you struggling to stand out in the crowded online space for dental practices? It's time to change that! Join us for a FREE webinar where industry experts Gary Bird and Eddie Tyshkevich will unravel the mysteries of SEO tailored specifically for dentistry, powered by AI. Learn why your current SEO efforts might not be hitting the mark and discover essential strategies to skyrocket your practice's visibility in search engine results. From avoiding common pitfalls to leveraging the latest AI...

Geoff Roche, marketing director at Dental Arts Group, shares how he’s managed 40% growth for his 13 locations, what practices need to do to lay the foundation for marketing success, and the biggest marketing struggles his group has overcome.Connect with our Guest Here ⤵️Geoff Roche Marketing Director at DAG, Dental Arts Group Website: https://dagsmiles.com/➖➖➖➖📧 We have been invited to speak on the main stage at the Dykema Conference from July 10th to July 12th. Not only that, but we will als...