Do your dental office calls often start with, 'How much does it cost?' In this episode, Gary Bird tackles the critical issue of handling pricing questions over the phone—a question that can make or break your patient acquisition! Did you know that mishandling this common inquiry could lead to a 50% loss in new patients? Gary shares a proven script designed to help your team confidently answer pricing questions without actually quoting a price, keeping the focus on patient care and making each...

Ready to supercharge your dental practice’s growth? In this episode, Gary Bird unveils a powerful 37-point checklist designed specifically to drive success in dental marketing. Dive into the essentials of creating a clear growth marketing strategy that helps you understand patient buying cycles, making it easier to attract and retain more patients. Gary emphasizes the impact of Google reviews and a well-optimized website in boosting your practice’s online visibility and credibility.This check...

We're looking for five offices to join an exciting case study aimed at doubling your new patient numbers. To kick things off, we're offering a supplementary budget to help you get started.Criteria for Participation: *Eager to Grow *Coachable *Have a Team *Open to Feedback *Willing to Test New StrategiesHere is an example of a case study: https://smcnational.com/case.../hamblin-family-dentistryIf this sounds like your office, comment below, and I'll set up a time ...

Looking to boost ROI in your dental practice's marketing? In this episode, Gary Bird shares a simple proven strategy for increasing returns by focusing on team training and improving treatment acceptance rates.Gary emphasizes the critical role of well-trained treatment coordinators in converting patient interest into action, outlining steps that dental practices can take to see immediate ROI Boost.Plus, he's offering a free training course designed to help practices optimize team efficie...

Dr. Jacob Berger, owner of Smiles at Lakewood Ranch, returns to the show to share why he built an entire online course about smile makeovers, what he’s learned in almost a decade as a smile makeover dentist, and what you need to do to get more smile makeover cases.Connect with our Guest Here ⤵️Dr. Jacob BergerSmile Makeovers| Esteem Dental Implants ProviderWebsite: https://thedsoacademy.com/courses/smile-makeover/➡️Discount code: LEVELUPSMILEWe’d love to have your support! Our team has worked...

Ready to supercharge your dental practice in 2025? In this episode, Gary Bird dives into the 9 essential Revenue Generating Hacks every dental professional needs to know to stay ahead. Discover proven strategies to increase patient flow, maximize revenue, and keep your schedule fully booked in the coming year!Gary breaks down why planning for 2025 starts NOW. Learn how to:* Expand your schedule availability to meet patient demand.* Use patient financing tools effectively to encourage treatmen...

In today’s show, Gary will go over a question that someone dropped in his Growth & Marketing group about high-income patients. Gary will share the three steps you MUST do to win and share the nuances of high-income vs low-income. He also will give away a FREE treatment acceptance course you must have to win in high-income areas.Connect with our Host Here ⤵️Gary BirdFounder of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.comWe’d love to have your support! Our t...

Did you know that the average dentist in America loses 80% of their new patient leads before stepping into the office? In this episode, discover why these potential patients are ending up in other practices—and learn how to keep them coming to yours instead! Gary Bird uncovers effective, budget-friendly strategies that any dental practice can implement to capture and retain more patients without breaking the bank. Gary explains how small, actionable changes can significantly prevent pati...

Looking to elevate your group dental practice’s marketing strategy? In this episode, Gary Bird dives into essential marketing insights specifically for group practices, sharing expert tips on optimizing your budget and maximizing patient profitability. Discover the five key factors that can set your marketing efforts up for long-term success!Here’s what you’ll learn: * How to understand and leverage buying cycles for better patient targeting &nbsp...

Want to grow your dental practice without spending on paid marketing? In this episode, Gary Bird shares powerful strategies to help your practice thrive using patient referrals and organic growth. Learn how to build a referral machine, enhance the patient experience, and leverage Google reviews to attract new patients.Here’s what you’ll discover:*How to generate patient referrals and grow your practice*The key to creating an exceptional patient experience that drives referrals*Why Google revi...

In this episode, we’ll dive into the secrets of properly targeting new patients and unlocking the power of data to attract the right ones for your practice. Discover why your current strategies might be missing the mark and learn new, cutting-edge approaches to reach the patients you want. You’ve never used data in your marketing like this before—don’t miss out on the opportunity to revolutionize your patient acquisition process!Connect with our Host Here ⤵️Gary BirdFounder of SMC NationalWeb...

In this episode, Gary Bird discusses the significant impact of the 2024 election on dental practices, particularly how political advertising can affect patient behavior and spending. He emphasizes the importance of proactive marketing strategies to mitigate potential downturns in patient engagement and treatment acceptance during election years. Gary provides actionable insights on leveraging end-of-year benefits and engaging patients with unscheduled treatments to maintain practice growth de...

In this episode, Gary Bird discusses the critical importance of establishing a robust marketing budget when launching a new dental practice location. He shares insights on the common pitfalls of underfunding marketing efforts and provides a framework for determining appropriate marketing expenditures. By comparing the marketing budgets of larger competitors like Heartland, he emphasizes the need for strategic planning and targeted spending to ensure successful patient acquisition and practice...

In this episode, Gary Bird discusses the critical aspects of dental marketing contracts, focusing on the red flags that practitioners should be aware of. He emphasizes the importance of avoiding long-term contracts, auto-renew clauses, and non-disparaging agreements. Gary also highlights the need for marketing companies to be willing to work with clients on existing contracts and provide resources for those who may be stuck in unfavorable agreements.Connect with our Host Here ⤵️Gary BirdFound...

In this episode, Gary Bird discusses the current landscape of the dental industry, particularly focusing on whether now is the right time to start a group dental practice. He introduces an upcoming virtual event that will cover various aspects of expanding a dental practice, including attracting and retaining associates, marketing strategies, and growth planning. The event promises valuable insights from industry experts and offers attendees the chance to earn CE credits for a nominal fee.Con...

In this episode, Gary Bird discusses the challenges and strategies surrounding paid advertising in the dental industry. He emphasizes that many dental practices have failed with paid ads due to a lack of understanding and proper execution. Bird outlines seven essential components for successful paid advertising, including understanding different ad platforms, optimizing websites, setting up Google My Business correctly, tracking conversions, and ultimately turning marketing patients into refe...

In this episode, Gary Bird discusses the top 10 marketing mistakes that dentists make which hinder their growth. He emphasizes the importance of removing barriers for patients, the significance of online presence and reviews, and the necessity of effective communication and scheduling. Each mistake is explored in detail, providing insights and actionable advice for dental practices to enhance their marketing strategies and ultimately drive growth.Connect with our Host Here ⤵️Gary BirdFounder ...

Starting a new practice is exciting but can also be overwhelming! There’s so much to think about, and marketing often gets left behind. The last thing you want is to open your doors and not have enough patients to keep you busy!In this episode, we'll dive into everything you need to set up your practice for success—from naming your practice and building a brand to creating a solid online presence! Connect with our Host Here ⤵️Gary BirdFounder of SMC NationalWebsite: https://smcnational.c...

In this episode, Gary Bird discusses the critical role of SEO in the dental industry, sharing his personal experience of nearly losing his business due to sudden changes in Google's SEO rules. He emphasizes the importance of having a predictable marketing strategy that combines SEO and Google Ads to ensure a steady flow of new patients and business stability. The conversation highlights the evolving nature of SEO and the risks associated with relying solely on it for business growth.Connect w...

In this episode, Gary Bird discusses the significant impact of effective marketing strategies on dental practices, highlighting a case where a client doubled their new patient count in just one month. He emphasizes the importance of seeking advice from experienced marketers rather than relying solely on traditional practices. The conversation delves into the effectiveness of discounts and specials in attracting new patients, the misconceptions surrounding patient perceptions of pricing, and t...

In this episode, Gary Bird discusses the primary reasons dental practices struggle to grow and how to identify accountability within marketing, teams, and leadership. He emphasizes the importance of working with dental-specific marketing companies, holding teams accountable for their performance, and the role of the doctor in fostering a growth-oriented environment. The discussion also covers the significance of patient referrals and implementing effective systems to enhance practice performa...

In this episode, we’re diving into the stories of three giants—Blockbuster, Nokia, and Kodak—once kings of their industries, now symbols of what happens when businesses refuse to adapt. You might be thinking, "What does this have to do with dental practices?" Well, everything! The same reasons these companies failed are happening in our industry too. We’ll explore what went wrong, why they couldn’t keep up, and most importantly, what we can learn from their mistakes to keep our practices thri...

In this episode, Gary Bird discusses the significant challenges dental practices face in acquiring new patients, highlighting that over 80% of practices are losing potential patients due to various marketing inefficiencies. He emphasizes the importance of answering phone calls, understanding conversion rates, and addressing scheduling issues to improve patient acquisition. Gary also offers solutions, including hiring external help for call answering and implementing training for staff to enha...

In this episode, Gary Bird discusses the challenges faced by dental offices during September, particularly in light of economic concerns and the upcoming election year. He emphasizes the importance of proactive marketing strategies to boost patient engagement and capitalize on end-of-year benefits. Gary provides actionable insights on how to effectively reach out to patients regarding unscheduled treatments and offers free resources to help dental offices navigate these challenges successfull...