On today's episode of The Destination Marketing Podcast, Adam sits down with Scott Oklin, the new CMO of Visit Anaheim. Scott talks about how he found his way into this role after working at Travelzoo and how he's looking to use that prior experience in his new role. He also touches on his goal to make Visit Anaheim into a lifestyle brand and capitalize on the destination's incredible events and attractions, such as the upcoming Olympics, World Cup, and Disneyland. Later in the episode, Scott discusses some of the big tourism initiatives already in motion at Visit Anaheim, such as their partnership with the Anaheim Ducks and economic development investments like OCVIBE.  "So we're really looking at it, I think, from this 360-degree holistic standpoint...it's nice and sexy to have your patch on a jersey, that's great. But how do you really have the impact of that in a tangible way?" - Scott Oklin Visit Anaheim If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].