Cirque Series is a brilliant mountain race with distances between 6 and 9 miles. But don't be fooled ultrarunners. Cirque races are hard as hell, straight up the gut of big mountains and right back down. The starting line is a party. The finish line is a party. In this episode I welcome the founder and race director, Julian Carr. ---- In this conversation, Josh and Julian discuss the evolution of ultra trail running, focusing on the Cirque Series and its unique approach to inclusivity and race production. They explore the importance of creating a fun and engaging atmosphere at races, overcoming skepticism from the traditional trail running community, and the significance of high production value in enhancing the overall experience for runners. In this conversation, Julian discusses the evolution of trail running events, emphasizing the importance of a rewarding experience for participants. He reflects on the challenges of creating a unique atmosphere that transcends traditional trail running, while also addressing the scalability of his event series and the significance of community engagement and sponsorship. The discussion highlights the cultural movement of trail running in the U.S. and the potential for storytelling to enhance the experience for both elite and amateur runners. ---- Salt Lake Foothills Trail Races - May 31 VKTRY Insoles - I wear these every run, 20% off. PATH Projects - My favorite running shorts, Borderlands10 for 10% off. --- Borderlands Instagram YouTube Threads LinkedIn We've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.