Bad Runners Take is back again with Wolffrunner. Running Brand Ambassador relationships. We get it. But they don't always work out. In this episode we run through it all calling out bad programs, celebrating good ones, soliciting some brands to build one. Please take this 60 second survey about the podcast. ---- Call the Borderlands Hotline - RUNMORE649 That's (786)667-3649. Leave a voice message I can play in a future podcast. We're looking for hot takes, disagreement, agreement,...

Matt Trappe recently started a Trail Running lifestyle brand called Auteur Sportif. He writes a brilliant substack (a Matter of Brand) celebrating running brands and their storytelling. In this episode we celebrate the great brands and enjoy a brainstorm how to make the good ones better. Please take this podcast survey. Please take this survey for our upcoming app, wylder. ---- Call the Borderlands Hotline - RUNMORE649 That's (786)667-3649. Leave a voice message I can play in a future...

This podcast episode dives deep into the controversial culture surrounding DNFs (Did Not Finish) in ultra running, with hosts Brian and Josh discussing the social constructs and emotional weight attached to these outcomes. Brian passionately argues that runners should be able to celebrate their efforts, regardless of whether they complete a race, pointing out the absurdity of labeling a significant distance as a failure. The conversation expands to explore the pressures and expectations...

In Episode 100 I introduced 4 songs along with their stories. In this episode I offer brief introduction and give you the music back to back without interuption. I'm calling this music project CAVALE. And this group of songs is called 'Into the Virgin Desert'. Again, thank you so much for listening and supporting. The future looks bright. I can't wait to do the next 100 episodes. ---- Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025 Sealevel Insights. Imagine...

I wrote 4 songs of what I think midrace suffering sounds like. On the occassion of episode 100, I am releasing them along with what inpsired them and this podcast. Survey ---- Devil's Gulch 100 miler, 50 miler, 13.1 miles. Wenatchee, WA - July 13, 2025 Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025 VKTRY Insoles - I wear these every run, 20% off. PATH Projects - My favorite running shorts, Borderlands10 for 10% off. --- Borderlands Instagram YouTube Threads LinkedIn

In this episode we talk about articles by Marley for Canadian Running Magazine. In my opinion there is no better magazine on running news. U.S. running tourism company using disguised Russian plane for Antarctic raceRuth Chepngetich shatters women’s world record at Chicago MarathonU.S. ultrarunner Camille Herron involved in Wikipedia controversyRunning influencer Matt Choi disqualified from New York City Marathon The latest episode of the Borderlands Trail podcast dives deep into the...

Hoka is directly repsonsible for much of the exponential growth of trail running. The Best Hoka Running Shoes Right Now. Josh Rosenthal and Taylor Bodin (Lead Trail Reviewer, Believe in the Run) dive deep into the world of HOKA, a brand that has revolutionized trail and ultra running with its innovative footwear. They discuss how HOKA emerged during a time dominated by minimalist trends, introducing a maximalist approach that has reshaped expectations in the running community. Taylor shares...

Today on Bad Runners Take: Are 200-mile races becoming a distraction or the main attraction in the ultra running community? How do you feel about profitable races existing on volunteer labor?Josh got into the Paris Marathon. Why is it so hard for trail runners to run on the road for a season? Josh Rosenthal and Brian Peterson dive into these questions as they explore the growing prominence of these long-distance events. They discuss the implications for elite athletes like Courtney...

Cirque Series is a brilliant mountain race with distances between 6 and 9 miles. But don't be fooled ultrarunners. Cirque races are hard as hell, straight up the gut of big mountains and right back down. The starting line is a party. The finish line is a party. In this episode I welcome the founder and race director, Julian Carr. ---- In this conversation, Josh and Julian discuss the evolution of ultra trail running, focusing on the Cirque Series and its unique approach to inclusivity...

Thomas Neuberger joined me from Believe in the Run to talk about the familiy feud that built two great running empires. Puma + Adidas. Rudi and Adi were the perfect team until they weren't. They spent most of their adult years at odds and eventually were buried at opposite ends of the same cemetary. We dig into the family feud and talk about the current road and trail portfolio. More from Believe in the Run: Adidas Adizero Evo SL Review A comprehensive overview of Adidas' shoe...

In this conversation, Josh and Drew Darby discuss Matt Johnson's journey across Texas in 17 days and Sally McRae's 200 mile Mammoth Project. Drew Darby was there for both. They explore the challenges faced during the adventures, the dynamics of being a cameraman, and the unique character of Matt as a hybrid athlete. The discussion also touches on the mindset required for endurance sports, Project Mammoth featuring Sally McCrae, and what lies ahead for Matt in his athletic career. In this...

In this conversation, Josh and Brian explore the world of running, focusing on the Satisfy brand and its unique appeal to a specific audience. They discuss the recent success of Satisfy runners at Moab 240, the cultural significance of trail memorabilia, and the historical context of running events. The dialogue emphasizes the importance of identity in sports and how brands like Satisfy resonate with runners who seek authenticity and connection to their lifestyle. In this conversation, Josh...

---- Sponsors: VKTRY Insoles - I wear these every run, 20% off. PATH Projects - My favorite running shorts, Borderlands10 for 10% off. --- Borderlands Instagram YouTube Threads LinkedIn We've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

Does Josh have the necessary credibility to build a trail running media company? He's not a former pro runner or even a good runner. In fact he chases cutoffs most of the time. He only has one elite trail running friend. Does he belong at the table? In this episode of the Borderlands podcast, host Wolfrunner interviews Josh Rosenthal, exploring his journey from Lubbock, Texas to Salt Lake City. They discuss Josh's upbringing, the cultural dynamics of Lubbock, his musical influences, and...

Brooks Running remains a prominent name in the footwear industry, yet it often feels like an enigma within the trail running community. Josh Rosenthal and Taylor Bodin (Lead Trail Reviewer at BiTR) dive deep into this paradox, exploring why, despite their widespread presence and extensive history, Brooks doesn't quite resonate as a go-to brand for trail runners. Believe in the Run - Catamount 3 BiTR - Caldera 7 BiTR - Catamount Agil BiTR - Brooks Divide 5 BiTR - Cascadia 18 They discuss the...

Join Josh Rosenthal as he dives deep into the transformative power of trail running with coach Kevin Brown, who recently completed the grueling Race Across Scotland. This conversation highlights the profound connection between running and personal growth, particularly for men seeking to overcome challenges and find purpose in their lives. Kevin shares his journey from a midlife crisis to becoming an inspiring figure in the ultra-running community, emphasizing the importance of building...

The podcast dives deep into the Golden Trail World Series, shedding light on its significance in the trail running scene. Hosts Josh Rosenthal and Brian Peterson discuss how this series offers a thrilling competitive atmosphere, showcasing elite athletes in shorter, intense races that emphasize speed and vertical ascent. They reflect on a particularly controversial finish at the recent Mammoth Trail Fest, highlighting the fierce desire to win that defines this sport. The conversation also...

Nico lives in Hamburg, Germany. A few weeks ago he ran his first ultramarathon at the age of 52 proving that this sport is gift that keeps on giving. In this episode you can expect to learn: • The uniqueness of German Ultrarunning Culture • 3 must-run ultras in Germany • Nico’s take on running races on the former Easten Germany land Now is the best time to run your first ultra no matter how old. Adventslauf North Sea Ultra ---- PATH Projects - My favorite running shorts, Borderlands10 for...

Taylor Bodin is the Lead Trail Reviewer at Believe in the Run. I'm a big fan of BiTR and beyond stoked to have Taylor join me to deep dive into gear and the history of some storied brands. A lot of people still see North Face for what it was in the early 2000s and they're missing out on something special. Its effort into trail running shoes is elevating the industry. Expect to learn about the history of North Face in trail running, the reason shoes have a drop, and a lot more gear...

Marley Dickinson wrote the Camille Herron articles for Candian Running. This one about what happened and this one about the fallout. In this episode we talk about how the article came together and the fallout from it. We both hope to see Camille restored to her rightful place in ultrarunning but the path back might be filled with obstacles. Marley Dickinson is a writer for Canadian Running and a coach. I admire the work he is doing at Canadian Running and hope to have him on in the future to...

Ben Whitehead joins the Borderlands podcast to give a first hand account of the Leadville 100. This episode is perfect for anyone who wants to get to run Leadville. Or for someone who knows they never will but wants to hear all about the iconic course and experience. Ben Whitehead ran Leadville 100 as his first 100 miler. Is he crazy? Yes. Is that bad? Absolutely not. Ben's crazy was very calculated giving him a solid finish at a very hard race. ---- Sponsors: VKTRY Insoles - I wear...

If burning man were an ultra, it would be Javelina Jundred by Aravailpa. This episode is for anyone who has ran or will run this race and enjoys ultras and/or ultra culture. This means its basically for everyone. @wolffrunner joins me. He's run multiple distances of JJ and brings his usual insight to the show. ---- Sponsors: VKTRY Insoles - I wear these every run, 20% off. PATH Projects - My favorite running shorts, Borderlands10 for 10%...

Jacob found his way to ultrarunning as a place to quiet his mind. And we're all beneficiaries of his work. He's a war photographer who brought his skills to the ultrarunning space and took the most popular photo in the history of ultrarunning probably (here). When his Kickstarter goes live we will share it. Jacob's Instagram Jacob's website ---- Sponsors: VKTRY Insoles - I wear these every run, 20% off. PATH Projects - My favorite running shorts, Borderlands10 for 10%...

Brian joins me again to offer some Bad Runners' Takes to the world. I got beat up for even suggesting that Katie Schide might be headed towards GOAT status over Courtney Dauwalter. So Brian and I asked why we can't even ask the question. We deviate to talk about the rock stars of old like Anton and Hal. Where did all the rock stars go in trail running? Will we have an era like that again? ---- Sponsors: VKTRY Insoles - I wear these every run, 20% off. PATH Projects - My favorite running...