In this conversation, Josh and Brian explore the world of running, focusing on the Satisfy brand and its unique appeal to a specific audience. They discuss the recent success of Satisfy runners at Moab 240, the cultural significance of trail memorabilia, and the historical context of running events. The dialogue emphasizes the importance of identity in sports and how brands like Satisfy resonate with runners who seek authenticity and connection to their lifestyle. In this conversation, Josh and Wolfrunner delve into the upcoming Javelina race, discussing the weather challenges, the competitive field, and the nostalgic elements of ultra running. They explore the significance of the Golden Ticket Series and its potential for greater media attention. The discussion also touches on the branding strategies of Speedland and the implications of their athlete ambassador program. ---- VKTRY Insoles - I wear these every run, 20% off. PATH Projects - My favorite running shorts, Borderlands10 for 10% off. --- Borderlands Instagram YouTube Threads LinkedIn We've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.