You’ve heard of the brand, SimplyThick. Now, meet the inventor, founder, and president of SimplyThick, John Holahan. John is a larger-than-life personality who has dedicated his career to thickeners. He’s here to discuss IDDSI implementation challenges and how dietitians can help to overcome them. John also talks about his new dysphagia cookbook, TikTok fame, and how dietitians can really help those with swallowing difficulties.     Show notes:  TikTok: @simplythickjohn  SimplyThick website: https://www.simplythick.com   Modern Dysphagia Cooking cookbook: https://www.amazon.com/Modern-Dysphagia-Cooking-Favorites-Dysphagia-Friendly/dp/B0BSY2LWVZ?maas=maas_adg_4B7B55F454678EEE434E4837FDFC34F1_afap_abs&ref_=aa_maas&tag=maas   SimplyThick cutting board: https://www.simplythick.com/SimplyThick-Cutting-Board  US IDDSI Festival: https://iddsi.org/Events/US-IDDSI-Festival-2024-(2)