One of the biggest challenges marketers and advertisers face today is being able to cut through the noise and reach their targeted consumer in a way that feels authentic. By running dynamic campaigns, it’s possible to avoid creative fatigue and deploy a personalized experience tailored to your audience’s specific needs. After this session, you’ll be able to: • Plan for dynamic campaigns between creative and media teams and manage proper communication between all stakeholders • Understand the fundamental differences between DCO (Dynamic Creative Optimization) for display and social • Take a new approach to your marketing funnel and retargeting campaigns • Better craft user personas based off the data signals resulting from your dynamic campaigns Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/