The pressure to cut costs and regrow margins is fierce, but are boards being penny wise and pound foolish? Find out how to put yourself in the best position to take positive action for business results. Rajvi Kantaria (JCDecaux) joins award-winning Analyst, Ian Whittaker, to discuss why Advertisers and Marketers are facing one of the most complex macro-economic landscapes of our time. They discuss 5 megatrends in advertising and highlight opportunities for serious marketers to demonstrate their impact on long term business growth. To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk Hosted on Acast. See acast.com/privacy for more information.