Location-based advertising, a 17.78% CAGR growth market worth

Location-based advertising, a 17.78% CAGR growth market worth £76.4bn globally.

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Description

Your local Out-of-Home poster is now a live data source that segments and targets its audience. Digital capabilities are radically changing how multi-channel marketing campaigns are planned, but one of the biggest questions is - how can they be measured? Ian chats with Chris Felton, Director of Data and Insight at JCDecaux about how Digital Out-of-Home is using data to deliver evidence-based results and improve multi-channel marketing measurement across the industry. To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk Hosted on Acast. See acast.com/privacy for more information.

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