Marketing shouldn’t be left to the marketing department. - Listen

Marketing shouldn’t be left to the marketing department.

Listen now

Description

Today Ian interviews Mai Fenton about the tactics marketers can use to challenge the oversimplified rhetoric that marketing can be done by anyone and prove the value of marketing and advertising for the business. Especially helpful when budgets are under pressure in today’s economy. Today’s expert guest is Mai Fenton, CMO at Superscript is a marketer all-too familiar with the Boardroom. Mai has been named CMO to Watch, Revenue Marketing One to Watch and a Top 30 Most Influential Fintech Marketers. Hosted on Acast. See acast.com/privacy for more information.

More Episodes

See all »

Skincare brand E45 on the importance of diversity in advertising.

In this episode, Benjamin Court, Global Marketing Manager - E45 at Karo Healthcare and Rich Miles, Co-Founder at The Diversity Standards Collective (DSC) join Ian to talk about the power of authenticity in ads, the results that this can drive for brands and how E45 worked with DSC to develop an...

Published 10/22/24

Better data in, better marketing ROI out.

Jeremy Cartwright, Consulting Director at Nielsen and Jon Harman, Head of Data at JCDecaux UK, join Ian to discuss their latest collaborative research, ‘Location Matters for MMM’, which shows that including postcode-level data in Marketing Mix Models provides an unprecedented view of what each...

Published 10/03/24

Digital Changemakers

Published 10/03/24