In this captivating episode of the Digital Customer Experience podcast, hosted by Giosg and led by Daniel Paul, we dive into the fascinating world of digital innovation and customer engagement with Lina Hasic. Hasic, with her rich background in FMCG, retail, and e-commerce, shares her insights on the transformative power of digital technologies in enhancing customer experiences. The discussion kicks off with Hasic's unique journey from her roots in Stockholm to becoming a pioneering figure in customer and sales development. Her multifaceted career, marked by roles at Unilever and various fragrance companies, underscores her passion for innovation and her knack for uncovering potential in businesses and individuals alike. A highlight of the episode is Hasic's vision of creating a perfume that captures the essence of her life's journey, illustrating the profound connection between sensory experiences and customer engagement. This imaginative approach offers valuable lessons on personalizing digital interactions to forge lasting memories with customers. As the conversation progresses, Hasic and Paul delve into the challenges and opportunities in the e-commerce sector, particularly the role of AI and data analytics in crafting personalized customer journeys. Hasic shares her predictions for the future of AI in e-commerce, emphasizing the need for tools that offer deep personalization and genuine recommendations. The episode also touches on the importance of embracing diverse perspectives within teams to foster innovation and adaptability. Hasic's approach to leadership and team synergy offers listeners practical strategies for enhancing team dynamics and driving success in the digital realm. Wrapping up, Hasic discusses the potential of AR and beauty tech in the e-commerce landscape, the rise of live shopping in Sweden, and the benefits and limitations of video bots and AI in retail. Her insights not only shed light on the current state of digital customer experience but also chart a course for its future evolution. This episode is a must-listen for anyone interested in the intersection of technology, innovation, and customer engagement, offering valuable lessons on navigating the complexities of the digital age while staying true to the core values of personalization and emotional connection.